Entities and SEO
-
How do you find the correct words (entities) to explain an entity ?
The words (entities) that go together within a sentence seem to be based on the specific corpus (the keyword you want to rank ) and when they are million of results it seems impossible to find what word / entity is going to explain the entity / concept I want to explain.
It seems that I got a better chance at the lottery a
Do you have any advice or software that could parse and find the words that co-occure the most often out of millions of results !!Thank you,
-
Good to know I am thinking along the right lines The only thing I don't understand is what you mean by "The corpus isn't the keyword though, it's the body of text which you check the keyword against".
My idea of for example is to take the word / entity "Petite France" and explain google which one I am talking about (as a human I am limited I only know of one but google has such a database that it knows many and unless I explain it, it doesn't know which one I am talking about, is that correct ?
For google Petite France (according to Wikidata is a cheese is South Africa as well as area in Strasbourg (which is the one I want to talk about) etc... My question is how do explain the Petite France in Strasbourg, is is by using the word district nearby that entity... or if the word district isn't used in the corpus by the people that rank on the keyword I am going after it won't work ?
Is that the idea ?
Thank you,
-
You're thinking along the right lines, especially focusing on corpus-based co-occurrences between words. The corpus isn't the keyword though, it's the body of text which you check the keyword against (and it has to be substantial to be accurate, in the Gigabyte range). I don't know of any pre-built software to assist you. You would have to develop scripting knowledge
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multilingual SEO subdirectories structure
Hi, I have to optimize a domain for Google for 3 languages (.com with subdirectories)(Dutch, German and English) content is only served on domain.com/nl, .com/de and .com/en NO CONTENT is served on domain.com.Â
Intermediate & Advanced SEO | | bmcinternetmarketing
How do I exclude domain.com from getting in Google? Because there is no content on the top level only on subdirectories. Is there a rule we have to add to htaccess? Or Robots.txt by disallow all and next lines allow /nl, allow /de and allow /en? Thanks a lot! Kind regards, Alain Nijholt0 -
Pixel tags impact on SEO?
I was asked by our IT if switching to a tag management company that removes the pixels from our site and is replaced by a javascript would have a negative impact on SEO. I have not been able to find anything that discusses this: Does anyone have experience with this? Has it caused any issues? Has it caused any issues? How do crawlers see pixel data, and what do they do with it?
Intermediate & Advanced SEO | | Shawn_Huber0 -
Page Speed Factors For SEO
Hey Guys, I have developed a page and optimised it. I have got a dilemma, I have 2 variants of the optimised page I could use. The page is responsive and uses bootstrap from an external CDN. The 2 variants: External CDN - This is adding an an extra request and is delivering the entire framework (not ideal for mobile) I've looked in the node/grunt.js route (+unCSS) to remove redundant CSS, which led me to my next variant. Inline CSS. After doing some grunt.js work I shaved out the redundant code from the framework then added it inline. I will also point out that all assets are optimised, all CSS/JS/HTML is minifed. In terms for score the 1st variant is less than the second, but I believe that most users of the internet already have bootstrap cached due to it being so common. The ultimate question comes down to ranking, I'm not entirely sure where I draw the line between development and SEO (I will also ask in Stack Overflow). Which one would rank better? all other factors being equal.
Intermediate & Advanced SEO | | AkashMakwana0 -
SEO and former site
Hi, my client had a site built and hosted with Avvo but we now shut it down and are using a new server. Â My concern is that Avvo's internal link structure is causing SEO issues. Â For example, his site will list for "San Diego Criminal Defense Attorney", but is then removed for no reason. Â Far worse, while he had the AVVO site, it would never rank at all on Google. He's got great content, and no spammy links. Â This is the site: www.thesandiegocriminallawyer.com. Any thoughts of what I could do to disavow the AVVO pages that Google still has indexed? Â Does it matter? Â Or, is it simply a function of time? Thank you for your help.
Intermediate & Advanced SEO | | mrodriguez14400 -
Yoast Seo Plugin
When I view html code of our website, I see this from yoast plugin this. I guess there is really something wrong, especially the page 2? Why so many meta? When ask the support team of the plugin, the developer said me that it is caused by the theme. <html xmlns="<a class="attribute-value">http://www.w3.org/1999/xhtml</a>" lang="<a class="attribute-value">en-US</a>"><head><meta http-equiv="<a class="attribute-value">Content-Type</a>" content="<a class="attribute-value">text/html; charset=UTF-8</a>" /><meta name="<a class="attribute-value">google-site-verification</a>" content="<a class="attribute-value">hRZ9ZRlCURkbiJA5Ewf6VJlSfGZipdXnumAKlHcrHaQ</a>" /><title>Villas Diani | Kenya Luxury Beach Holidaystitle><link rel="<a class="attribute-value">stylesheet</a>" href="[http://villasdiani.com/wp-content/themes/decorum/style.css](view-source:http://villasdiani.com/wp-content/themes/decorum/style.css)" type="<a class="attribute-value">text/css</a>" media="<a class="attribute-value">screen</a>" /><link rel="<a class="attribute-value">alternate</a>" type="<a class="attribute-value">application/rss+xml</a>" title="<a class="attribute-value">RSS Feed</a>" href="[http://villasdiani.com/feed/](view-source:http://villasdiani.com/feed/)" /><link rel="<a class="attribute-value">pingback</a>" href="[http://villasdiani.com/xmlrpc.php](view-source:http://villasdiani.com/xmlrpc.php)" /><meta name="<a class="attribute-value">description</a>" content="<a class="attribute-value">Indian Ocean Villas in Kenya, Diani Beach Resort. Find Diani beach Accommodation and Information for Luxury Beach Holidays in Kenya</a>"/><link rel="<a class="attribute-value">canonical</a>" href="[http://villasdiani.com/](view-source:http://villasdiani.com/)" /><link rel="<a class="attribute-value">next</a>" href="[http://villasdiani.com/page/2/](view-source:http://villasdiani.com/page/2/)" /><link rel="<a class="attribute-value">author</a>" href="[https://plus.google.com/u/0/108558298587711226912/posts](view-source:https://plus.google.com/u/0/108558298587711226912/posts)"/><link rel="<a class="attribute-value">publisher</a>" href="[https://plus.google.com/u/0/108558298587711226912/posts](view-source:https://plus.google.com/u/0/108558298587711226912/posts)"/><meta property="<a class="attribute-value">og:locale</a>" content="<a class="attribute-value">en_US</a>"/><meta property="<a class="attribute-value">og:type</a>" content="<a class="attribute-value">website</a>"/><meta property="<a class="attribute-value">og:title</a>" content="<a class="attribute-value">Villas Diani | Kenya Luxury Beach Holidays</a>"/><meta property="<a class="attribute-value">og:description</a>" content="<a class="attribute-value">Kenya Diani Beach Villas, Luxury Villa Rentals</a>"/><meta property="<a class="attribute-value">og:url</a>" content="<a class="attribute-value">http://villasdiani.com/</a>"/><meta property="<a class="attribute-value">og:site_name</a>" content="<a class="attribute-value">Villas Diani | Kenya Luxury Beach Holidays</a>"/><meta property="<a class="attribute-value">article:publisher</a>" content="<a class="attribute-value">https://www.facebook.com/VillasDianiBeach</a>"/><meta property="<a class="attribute-value">og:image</a>" content="<a class="attribute-value">http://villasdiani.com/wp-content/uploads/2012/08/alfajiri-cliff-villa-diani-kenya.jpg</a>"/>
Intermediate & Advanced SEO | | Rebeca10 -
.gb.net domains good for SEO?
I've found a .gb.net domain with a highly competitive exact match term for sale. Do .gb.net domains rank well within google? Or are they considered not as authorative? Is it worth purchasing one?
Intermediate & Advanced SEO | | SamCUK0 -
How Many Words in Content for Good SEO?
I have heard it's best to have 400+ words of content for strong SEO per page. I believe this is true for the most. I have a project in mind, however, that I am considering doing 100-200 words of content per page. This is for a glossary of terms for my industry, where I have a unique page for each term that describes what that term means w/ 1 image and a few links to related products. Is having just 100-200 words going to be enough? Each page will still be unique, original content. Or is it best to really try for longer articles? In other words, is there a general rule for # of words per page for search engines to see the page as valuable and unique and to give it good ranking? Give me a BIG THUMBS UP if you found this question useful. It won't cost you anything! Thanks!
Intermediate & Advanced SEO | | applesofgold0 -
SEO consultant/expert
I am looking to hire an SEO expert that can not only make suggestions/perform audit, but also execute changes. Of course lots of companies are available, but I am ideally looking for an individual with a nice track record. No offense to SEO firms, but I am not interested in paying for overhead, etc. Curious to know if others have gone this route and what the experience has been like. Thanks!
Intermediate & Advanced SEO | | MNKid150