Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Research & Trends
    3. White Hat / Black Hat SEO
    4. What if i dont use an H1, but rather, h2 with multiple keywords.

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    What if i dont use an H1, but rather, h2 with multiple keywords.

    White Hat / Black Hat SEO
    4
    3
    865
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Sam09schulz
      Sam09schulz last edited by

      the reason i dont want to use h1 is because i can have only one h1, however if i use several h2s. is it gonna help me rank?

      bacause google likes h1 more than h2, is google gonna give more priority or same priority to h2., and if that priority is gonna be less, what will be the percentage of that lessness?

      for ex: h1 gets 90 score

      if my h1 is missing

      how much score my h2 will get out of hundred(i know there is no such metric but i am just wondering anyways)

      1 Reply Last reply Reply Quote 0
      • Vanderlindemedia
        Vanderlindemedia last edited by

        Ive posted this before, but, the use of H1/H2/H3 compared to only use of H1 or H2 dont matter really that much. We had a very well running website, 1500 clicks a day or so, we had a argument on the use of only H2 and if we switched that to H1/H2/H3 / correct paragraphs if it would change any. So we did, and 6 months later, not really a change.

        I kind of have the feeling that description and the way you publish your content in relation of H1/H2/H3 tags are kind of ignored by google these days, as google pretty much decides now on how to display your relevancy in search. So just make sure the content is OK, and your good really. Dont hurt tho to have things put up correctly.

        1 Reply Last reply Reply Quote 1
        • Chris.Menke
          Chris.Menke last edited by

          Don't  worry about all that  header stuff; Google doesn't (very much).

          Are your most important words in the topmost locations in your html? That's what you want to care about. Are you  using them in your initial headings? Are you using them in your initial  sentences and paragraphs?

          But remember, it's not just about "keywords" it's about supporting/complimentary vocabulary. If you're just throwing your keyword into copy that is otherwise fluff ( contains little topical concepts and terms), you're not going to beat out other sites that do.

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • RizwanAkbar

            Dfferent domains on same ip address ranking for the same keywords, is it possible?

            Hello, I want to ask if two domains which r hosted on the same server and have the same ip ( usually happens with shared hosts ) tries to rank for the same keywords in google, does the same ip affects them or not.

            White Hat / Black Hat SEO | | RizwanAkbar
            0
          • edward-may

            I have deleted a couple of posts from my blog, im using wordpress but still showing in the search how to delete?

            Hey Guys, So I deleted a couple of pages from my blog, and when I search the keyword it is still showing do you guys have any idea how I can completed delete this from the search? Here is the page http://bit.ly/1cRR4qJ

            White Hat / Black Hat SEO | | edward-may
            0
          • Grant-Westfield

            Should I delete Meta Keywords from a website?

            Hi Guys, I've been reading various posts on the Q&A section here at Moz about Meta keywords. I understand that meta keywords are not relevant with Google and that Bing signals this as spam. I'm optimising existing websites which already have meta keywords in the html coding. My question is: If I delete ALL meta keyword coding will this have any negative impact whatsoever? Thanks Mozers Jason 🙂

            White Hat / Black Hat SEO | | Grant-Westfield
            0
          • PeterConnor

            A site is using their competitors names in their Meta Keywords and Descriptions

            I can't imagine this is a White Hat SEO technique, but they don't seem to be punished for it by Google - yet. How does Google treat the use of your competitors names in your meta keywords/descriptions? Is it a good idea?

            White Hat / Black Hat SEO | | PeterConnor
            0
          • bjs2010

            Benefit of using 410 gone over 404 ??

            It seems like it takes Google Webmaster Tools to forever realize that some pages, well, are just gone. Truth is, the 30k plus pages in 404 errors, were due to a big site URL architecture change. I wonder, is there any benefit of using 410 GONE as a temporary measure to speed things up for this case? Or, when would you use a 410 gone? Thanks

            White Hat / Black Hat SEO | | bjs2010
            0
          • xcyte

            Starting every page title with the keyword

            I've read everywhere that it's vital to get your target keyword to the front of the title that you're writing up. Taking into account that Google likes things looking natural I wanted to check if my writing title's like this for example: "Photographers Miami- Find the right Equipment and Accessories" ..Repeated for every page (maybe a page on photography in miami, one on videography in Orlando etc) is a smart way to write titles or if by clearly stacking keywords at the front of every title won't be as beneficial as other ways of doing it?

            White Hat / Black Hat SEO | | xcyte
            0
          • Amjath

            Link Building using Badges

            In light of penguin update, is link building using badges(like "I love SEOMOZ" badge) still considered a white hat tactic? I have read old posts on SEOMOZ blog about this topic and wondering if this method is still effective. Look forward to feedback from MOZers.

            White Hat / Black Hat SEO | | Amjath
            0
          • eugenecomputergeeks

            Is using twiends.com to get twitter followers considered black hatting?

            Hi, I've been struggling to get followers on Google Plus and Twitter, and recently stumbled upon twiends.com. It offers an easy service that allows you to get twitter followers very quickly.  Is this considered black hating?  Even if Google doesn't consider the followers as valid, am I likely to be punished if using their service?  Even if it doesn't help rankings, it is nice to have lots of followers so that they will see my tweets which has the potential to drive more traffic to my site, and give awareness to my business. What are your thoughts?

            White Hat / Black Hat SEO | | eugenecomputergeeks
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.