Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Alt Text for Interior Design / Architecture Firm

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Alt Text for Interior Design / Architecture Firm

    Technical SEO
    3
    3
    930
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • WorkshopAPD
      WorkshopAPD last edited by

      I'm looking to update the alt text on my company's website to increase traffic and qualified leads. I've done some research on my own, but the alt-text examples i find are really simple and pertain more to ecommerce  (i.e. leather boat shoe). We're  an archteicture and interior design firm so we sell our design services. One of our goals is to get more projects in florida.

      I understand the best way to do alt-text is to describe the photo in as much detail as possible. But would it also help to plug in our services? Here are some examples i've thought of (i've attached the photo i'm describing)

      1. Bright and airy coastal modern Palm Beach living room with abstract statement lighting
      2. Bright and airy coastal modern living room with abstract statement lighting by South Beach Interior Design Firm Workshop/APD

      J1x3AgC

      1 Reply Last reply Reply Quote 0
      • iamharoldadams
        iamharoldadams last edited by

        I understand the best way to do alt-text is to describe the photo in as much detail as possible. But would it also help to plug in our services? Here are some examples i've thought of (i've attached the photo i'm describing)

        [http://www.concrete-everything.com/](<a%20href=)" target="_blank">http://www.concrete-everything.com

        1 Reply Last reply Reply Quote 0
        • ClaytonJ
          ClaytonJ last edited by

          Hi,

          Maybe consider this approach. The purpose of Alt text is to provide an alternative method to convey information rather than visual. In summary Alt text is for the visually impaired.  Someone using a screen reader.  The Alt text you have detailed above appears to fit that precise mold. So without seeing the images I would suggest you are on the right track.

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • Tom3_15

            Sudden Indexation of "Index of /wp-content/uploads/"

            Hi all, I have suddenly noticed a massive jump in indexed pages. After performing a "site:" search, it was revealed that the sudden jump was due to the indexation of many pages beginning with the serp title "Index of /wp-content/uploads/" for many uploaded pieces of content & plugins. This has appeared approximately one month after switching to https. I have also noticed a decline in Bing rankings. Does anyone know what is causing/how to fix this? To be clear, these pages are **not **normal /wp-content/uploads/ but rather "index of" pages, being included in Google. Thank you.

            Technical SEO | | Tom3_15
            0
          • hampgunn

            SEO advice on ecommerce url structure where categories contain "/c/"

            Hi! We use Hybris as plattform and I would like input on which url to choose. We must keep "/c/" before the actual category. c stands for category. I.e. this current url format will be shortened and cleaned:
            https://www.granngarden.se/Sortiment/Husdjur/Hund/Hundfoder-%26-Hundmat/c/hundfoder To either: a. 
            https://www.granngarden.se/husdjur/hund/hundfoder/c/hundfoder b.
            https://www.granngarden.se/husdjur/hund/c/hundfoder (hundfoder means dogfood) The question is whether we should keep the duplicated category name (hundfoder) before the "/c/" or not. Will there be SEO disadvantages by removing the duplicate "hundfoder" before the "/c/"? I prefer the shorter version ofc, but do not want to jeopardize any SEO rankings or send confusing signals to search engines or customers due to the "/c/" breaking up the url breadcrumb. What do you guys say and prefer from the above alternatives? Thanks /Hampus

            Technical SEO | | hampgunn
            0
          • WillW

            ADA, WCAG, Section 508 Accessibility and hidden text

            I am working on fixing accessibility issues on client's site, and they have contracted with a vendor who provides both tools to monitor the site and consulting to help us fix issues that are found. When there are spatial relationships between elements on a page that would be not be evident to someone listening via a screen reader, a strategy that they recommended to us to is to add text helpers that are not visible, but still read by the screen readers. An example: Directions to our Fifth Avenue Store I have seen this technique used on a major brand site but I am concerned that their brand strength insulates them from a hidden text penalty far more than my client's brand would. Also, their implementation uses class names like "ada_hidden" which may help search engines understand the intent, or may not at all. I am looking for opinions regarding the use of this technique. Normally I wouldn't use it for risk of penalty, but here the intent is to improve the user experience of the pages. Anyone used similar techniques for ADA/WCAG, or solved the problem in a more SEO-friendly way? Thanks, Will

            Technical SEO | | WillW
            0
          • mtthompsons

            Find all links in the site and anchor text

            Hi, Find all links in the site and anchor text and i need this done on my own website so i know if we dont have links that are anchored to numbers and punctuations that are not seen at all. Thanks

            Technical SEO | | mtthompsons
            0
          • inlinear

            Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?

            Dear all, starting with my .htaccess file: RewriteEngine On
            RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
            RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html 
            RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
            2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
            Holger

            Technical SEO | | inlinear
            0
          • yanaiguana111

            Double Slash // in URL

            My client is using double forward slahes in URL like this "//" is this affecting SEO?

            Technical SEO | | yanaiguana111
            0
          • Clicksjim

            WordPress - How to stop both http:// and https:// pages being indexed?

            Just published a static page 2 days ago on WordPress site but noticed that Google has indexed both http:// and https:// url's. Usually I only get http:// indexed though. Could anyone please explain why this may have happened and how I can fix? Thanks!

            Technical SEO | | Clicksjim
            1
          • Allstar

            Location Based Content / Googlebot

            Our website has local content specialized to specific cities and states. The url structure of this content is as follows: www.root.com/seattle www.root.com/washington When a user comes to a page, we are auto-detecting their IP and sending them directly to the relevant location based page - much the way that Yelp does. Unfortunately, what appears to be occurring is that Google comes in to our site from one of its data centers such as San Jose and is being routed to the San Jose page. When a user does a search for relevant keywords, in the SERPS they are being sent to the location pages that it appears that bots are coming in from. If we turn off the auto geo, we think that Google might crawl our site better, but users would then be show less relevant content on landing. What's the win/win situation here? Also - we also appear to have some odd location/destination pages ranking high in the SERPS. In other words, locations that don't appear to be from one of Google's data center. No idea why this might be happening. Suggestions?

            Technical SEO | | Allstar
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.