Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Competitive Research
    4. Interal linking

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Interal linking

    Competitive Research
    tipbongda
    6
    7
    4186
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • thanhdung0906
      thanhdung0906 last edited by

      Re: I'm stuck by internal linking.

      What structure should a football website follow? Silo or Topic Cluster?
      I need advice on my website. My website: https://tipbongda247.net/
      I hope there are answers!
      Thanks

      1 Reply Last reply Reply Quote 0
      • thesofthub
        thesofthub last edited by

        Also I am having difficulties on internal links (and also on speed ...), also because when the pages grow in number, even if you had an initial strategy it becomes more and more difficult to follow it.

        I would like to apply them as they do on this site that I am monitoring:
        thesofthub.ca

        1 Reply Last reply Reply Quote 0
        • jessetuttt
          jessetuttt Subscriber @JoelX last edited by

          @JoelX Thanks for the tips. I'm going to apply these to my site. One other question - for a site where I have a page like https://guruseoservices.com/seo-services/ and then I want to create a page per city should I create this structure maintaining a flat URL structure --> /%city%-%state/province%-seo-services page or shift to a more siloed structure such as /%state%/%city%/%service% structure?

          1 Reply Last reply Reply Quote 0
          • honorway
            honorway @JoelX last edited by

            @joelx said in Interal linking:

            @thanhdung0906 For your site, I would suggest going with Silo as this will give you more flexibility to have a well optimized internal linking structure on your website.
            Silo Content structure will also make it easier for the Google bots to crawl and index your website more efficiently, as well as help users to follow the clear path which will ultimately improve the website usability.

            @SeanAliGrowME You can definitely try to create some great blog posts around the topic or services you offer and include internal links to the Calgary SEO landing page. You can also try to create some internal linking from the different pages like Our Story, Digital Marketing, etc.

            @honorway The best approach to handle the internal linking for a larger website is using Google Analytics and Search Console data. We would recommend checking through the GA and GSC data to identify the pages that are driving traffic to the website. Once you have the list of these pages, you can create internal links to the lower performing pages on your higher traffic pages.
            For page load speed, I can see the website is on Wordpress so I would recommend removing the plugins that are not in use, get a CDN and make use of the plugins like WPRocket that will help you improve the page load speed.

            Thank you, actually there are many plugins installed, it would be better to try to delete some of them

            1 Reply Last reply Reply Quote 0
            • JoelX
              JoelX Subscriber last edited by

              @thanhdung0906 For your site, I would suggest going with Silo as this will give you more flexibility to have a well optimized internal linking structure on your website.
              Silo Content structure will also make it easier for the Google bots to crawl and index your website more efficiently, as well as help users to follow the clear path which will ultimately improve the website usability.

              @SeanAliGrowME You can definitely try to create some great blog posts around the topic or services you offer and include internal links to the Calgary SEO landing page. You can also try to create some internal linking from the different pages like Our Story, Digital Marketing, etc.

              @honorway The best approach to handle the internal linking for a larger website is using Google Analytics and Search Console data. We would recommend checking through the GA and GSC data to identify the pages that are driving traffic to the website. Once you have the list of these pages, you can create internal links to the lower performing pages on your higher traffic pages.
              For page load speed, I can see the website is on Wordpress so I would recommend removing the plugins that are not in use, get a CDN and make use of the plugins like WPRocket that will help you improve the page load speed.

              honorway jessetuttt 2 Replies Last reply Reply Quote 0
              • honorway
                honorway last edited by

                Also I am having difficulties on internal links (and also on speed ...), also because when the pages grow in number, even if you had an initial strategy it becomes more and more difficult to follow it.
                I know that many use the internal linking strategy to encourage and increase visits to less strong pages, but I don't know how to do it. If anyone has any suggestions, I would like to apply them as they do on this site that I am monitoring: https://www.ilcamminodisantiago.net/

                1 Reply Last reply Reply Quote 0
                • SeanAliGrowME
                  SeanAliGrowME last edited by

                  This is interesting. I am currently updating my internal links. Hey fellow mozers, care to answer the OP's question.

                  Also any suggestions for my page https://growmemarketing.ca/calgary-seo/? What would be the best internal linking strategy for the page?

                  Thank you

                  1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • Siir

                    How to set up a competitor URL with a language slug for a campaign

                    competitor campaign settings url

                    Hello, I am trying to set up a competitor with language slug for my (subfolder) website with a language slug. Let's say my website is something like: websiteholding.com/de/website
                    My competitor is: competitor.com/de When I go to Campaign Settings > Comptetitor Sites > type in competitor.com/de > Hit Save Competitor > Then it shows the saved competitor without the language slug as competitor.com I am not sure if this is a correct method of tracking since for my DE website I would like to track the DE page of the competitor, not their global page. Please correct me if I am wrong and help me out on possible solutions? I am quite new to SEO & Moz , so any help on the topic would be appreciated.

                    Competitive Research | | Siir
                    0
                  • SEOBrandBoca

                    What Exactly is traffic lift?

                    keyword rankings traffic

                    Under the keyword gap analysis under the competitive analysis report, there is a mention of traffic lift and it provides a number. Does the number represent the number of users or the number traffic to expect for that term? Or is it the positions?

                    Competitive Research | | SEOBrandBoca
                    1
                  • Constantin2021

                    Rank online sex shop

                    I have been trying for some time to take the online store to the front page, but it is very difficult to go up in google searches for the keyword ( sex shop ).
                    Can anyone help me with some tips. Thank you.
                    https://www.voluptas.ro/

                    Competitive Research | | Constantin2021
                    0
                  • igniterman75

                    How do you select which keywords to push in SEO?

                    Hi Guys Selecting the right keywords that a website can realistically rank for is a key to gain top rankings relatively quick.  I am just curious to hear how you guys do it  (the methodology) when selecting which keywords to push? I mean you need to check the competition for each keyword as well so how to check this quickly to see what we realistically can rank for? Cheers John

                    Competitive Research | | igniterman75
                    1
                  • iwantclarity

                    Should I get a link from a low quality directory?

                    While doing some backlink research of similar ranking sites I noticed that a few of them had links from a directory called Infignos, it has a moz DA of 37 and a low spam score of 3, so it doesn't look like complete junk.  But the posts on it look terrible, like people are just putting keywords with a small description to get rankings. Should I bother posting something similar to be competitive or just move on?  Any advice or feedback on this is much appreciated, I know some of these things are not quality sites but I was wondering the best way to filter that out. Thanks in advance.

                    Competitive Research | | iwantclarity
                    0
                  • bobanna

                    Alternatives To Link Detective

                    Hi, A while back I used link detective to scan through our OSE reports. However, it seems that the site is no longer maintained and the system no longer seems to work, ie I upload the CSV file and then when i check back it leads to a blank screen. I wonder if anyone knows of a similar software as its functionality was very useful. Thanks

                    Competitive Research | | bobanna
                    1
                  • Vizergy

                    Internal/External link ratio

                    I have a client who ranked #3 for a very important and highly competitive keyword phrase.  Using the 'Compare Pages' tool in open site explorer I could see that we were far better optimized than the two websites that were out ranking my client.  Our PA was higher, the MozRank was higher, more internal and external links (and the external are all high quality) more linking C blocks etc.. etc... not just the page but the website, in general, was better optimized. The one thing I did notice was that although we had more internal and external links, our ratio was far heavier to the external side than the ratio of either competitor. So, at a loss of what else to do, I went through the website and beefed up the internal links to the specific page in question.  I didn't over do it, just moved up from about 6% to about 12% (one competitor was at about 20% while the other was about 65%).  Six days later we are number two rather than number three. Coincidence?  Should I beef it up even more?  Has anyone ever come across anything like this? Thank you for your comments in advance.

                    Competitive Research | | Vizergy
                    0
                  • technota

                    My competition is using 1px images and links without anchor text. Good or bad idea?

                    I've been scoping out some of my competition and I noticed the number 1 ranking site is doing a lot of "interesting" stuff.  I saw a bunch of 1px blank images that they must be using for the alt tag keywords.  I also noticed several links to internal pages with different keywords without anchor text so they don't actually appear on the page.  Is this considered black hat?  Should I be doing something similar?  It feels like the work I'm doing to try to rank #1 with a clean/professional looking site are wasted when the #1 sites are doing things like this.

                    Competitive Research | | technota
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.