Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. GMB Local SEO question

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Unsolved GMB Local SEO question

    Local SEO
    seo audit
    6
    6
    6151
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • jorda091
      jorda091 Banned last edited by

      I am trying to diagnose how one particular competitor is smoking us in local rankings. I came across a text field “Service Details' within Google My Business Services.

      This allows me to put in a brief description of each service we offer. My thought is that this could be a good place for keywords. That said, the descriptions are not public facing (or to the best of my knowledge) so I am reluctant to do all the work for nothing.

      I am wondering if anyone has filled these out and if there were any noticeable results.

      Any insight is appreciated

      HayleyBowyer 1 Reply Last reply Reply Quote 0
      • dhruvbhatia7
        dhruvbhatia7 last edited by

        You should fill out the service description with information that would provide value to your customers (not just local SEO keywords stuffed in there).

        However, as someone has already pointed out this may not give you a big leg up.

        Could you share your business name & website and your competitor's business name & website?

        If you'd like to triage it yourself, you can break down what your competitor is doing for various local SEO categories (GMB Optimization, Reviews, Posting of Updates, Photos, and Social Media).

        1 Reply Last reply Reply Quote 0
        • Sukhera20002
          Sukhera20002 Subscriber Banned last edited by

          https://mandptracker.com/

          1 Reply Last reply Reply Quote 0
          • sarahwalsh
            sarahwalsh last edited by

            Hi, so, yes, to improve your company's local SEO, you will need to fully fill out the Google My Business page.

            1 Reply Last reply Reply Quote 0
            • MiriamEllis
              MiriamEllis Subject Expert last edited by

              Good morning! And very good question. Definitely do add a list of your relevant services (not just a list of keywords) to the services section of your Google Business Profile. However, doing so is unlikely to impact your rank much, or that of your competitor. To find out why your competitor is smoking you, I would recommend you do a full competitive audit. Let me give you a link here with instructions of how you can do so:
              https://moz.com/local-seo-guide/assessing-demand-analyzing-markets

              Go to the section of this page near the bottom, entitled: Finally, assess the strengths of the top competitors in each market

              Follow the instructions in that section, using the free spreadsheet it contains, for comparing your business to a competitor. This should help you identify factors which are likely to be giving them higher visibility. Hope this helps!

              1 Reply Last reply Reply Quote 1
              • HayleyBowyer
                HayleyBowyer Staff @jorda091 last edited by

                Moving this over to our Local SEO category!

                1 Reply Last reply Reply Quote 0
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • everysecond

                  What Service Page Strategy Should We Use to Target City-Specific Local Intent Service Keywords?

                  local seo local ranking factors service pages content optimization service based website

                  Hey guys! We are targeting a number of cities in the Nassau and Suffolk County areas for foundation repair, insulation, and mold remediation keywords, and we were debating on creating city-specific pages for each location and service, or creating one service page for each type of service that contains all of the services and solutions within that service category for each city. Example: City-Specific Pages for Each Service: One page for say foundation repair, one page for foundation crack repair, one page for foundation problems, etc. (for each target city) Service Category Pages for Each City: One page for foundation contractors that lists all services on one page in sections. Which one do you think is better for local SEO and rankings? Both seem to have their advantages and disadvantages to me. Just to throw a couple out there, the category pages may not rank as high as the city pages for each individual service if our competitors have a whole page designed for that service and we only have a part of a page covering the topic. At the same time, they would save labor hours, technical issues would be less, and they would be condensed, and we would have WAY less mess on the backend. I appreciate your expert opinion on this one. The site is www. zavzaseal.com in case you want to check us out.

                  Local SEO | | everysecond
                  0
                • valigholami1386

                  Solved how to do seo audit

                  seo audit seo tactics

                  hello . i am a user that runs parsp website . i really need to know how to run a site audit to keep my job clean and my site works well ! i need help and i am a newbie in this job . thanks moz !

                  Moz Tools | | valigholami1386
                  3
                • gokimedia

                  Pages with Duplicate Content Error

                  duplicate content crawl errors seo audit

                  Hello, the result of renewed content appeared in the scan results in my Shopify Store. But these products are unique. Why am I getting this error? Can anyone please help to explain why? screenshot-analytics.moz.com-2021.10.28-19_53_09.png

                  Moz Pro | | gokimedia
                  0
                • 0eup.ombitao

                  How .ae and .com domain in SEO performance for UAE region?

                  seo audit domain rankings

                  I have a domain for my UAE based project called https://mydubaiseo.com/ and however, one of my colleagues suggested going with .ae option.
                  Whether if we change the domain like as suggested get earlier results than .com domain or what?\Which domain .com or .ae ranks faster in UAE location if the SEO strategies followed in the same way?

                  Technical SEO | | 0eup.ombitao
                  0
                • Eric_S

                  Most useful things to do without developer resources on SEO

                  Hi fellow Moz users! I am managing SEO at our company. Perhaps some of you out there also have the problem of wanting to make SEO changes on your website but lack the developer resources to make significant changes? What are some of the things I can do in my power (can't do any backend work) to make SEO better? Currently, I have: Social media (including Moz local tips of business listings) Blog site Refining pictures Google analytics to see where we can improve Internal and external links Please feel free to expand on the above but ideally it will be new things that I could get on with! Many thanks,
                  Eric

                  Local SEO | | Eric_S
                  3
                • MBS-MBA

                  Spaces between Letters and Numbers SEO question

                  This is a fun one - Example:  Mercedes Benz is pushing to have all of there vehicle models to coincide with the world branding such as the "C300" is supposed to be "C 300" and the "E300"  is supposed to be "E 300"...  I have a few issues here as when I use Voice Search for "Mercedes Benz C 300"  there is no way (that I know of) to add a space between the number and letter.  In addition, when searching for the "C 300 for sale" Google corrects the text with "Did you mean:  C300 for sale".  I am seeking a way to accommodate both versions of the models WITHOUT adding the both C300 and C 300...etc. to the text on web pages.  OR will Google eventually change the model names over time as Mercedes-Benz regulates the new U.S. naming convention.  Tough question - any thoughts? Thank you for your help -

                  Local SEO | | MBS-MBA
                  0
                • sfrediktru8

                  Local SEO Website Structure.

                  Hi everyone, This might be quite a long post so please bear with me. I am currently rebuilding my website.  My previous website was built by a web designer and was very basic.  5 page html site consisting of home, services, gallery, testimonials, contact pages.  None of them were great - thin content, not optimised as well as could be - no h1's etc. To be fair I knew nothing about websites and didn't bother much with the site.  As a new business I used it simply as a place for people to visit for more information after receiving a leaflet and never bothered much about driving traffic to the site. A few years down the line and I have realised I need the website to be working for me as opposed to alongside me.  I am building it myself via wordpress as web designer didn't want to work in wordpress.  I have done my keyword research and I'm working on pages as we speak. Previously my homepage - around 80% of visitors landed here for my main keyword (driveway cleaning glasgow) as it was number 6 in the organic listing.  With my services page appearing directly underneath in 7 for the same keyword. I have starting building a new page for that keyword which contains (driveway-cleaning-glasgow) in the url. I have 301'd my previous services page to this url. Now for my questions...
                  My 2nd keyword based on volume is driveway cleaning.  How do I optimise for this or will the (driveway-cleaning-glasgow) page rank for this also as the words are contained within this page? I plan on having the same structure for the remaining services - pressure-washing-glasgow, monoblock-cleaning-glasgow etc, etc.   As I am building new pages for each service with location built in, where does this leave my homepage?  Should I be targeting keywords for this page?  It is still my strongest page and apart from the (driveway-cleaning-glasgow) page which will get some help from the 301 these are all new pages so I would expect perhaps initially to lose some traffic.  But as I am not ranking well for anything other than the main 2 keywords mentioned above it can only be beneficial long term when google recognises the specific pages for each service.  And when I start using Adwords I will have a specific landing page for each service. Any advice would be appreciated. Thanks

                  Local SEO | | sfrediktru8
                  0
                • KempRugeLawGroup

                  How to find best local websites?

                  For example, I'd like to type in a zipcode and get the highest ranking websites by DA/whatever metric the software uses, within a 25 mile radius? Does that type of service exist? I'm looking to build up our local links, but most of the websites have extremely low authority. I'm trying to find some good ones without having to manually check each one. Thanks, Ruben

                  Local SEO | | KempRugeLawGroup
                  1

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.