undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Technical SEO
  4. Should I consolidate my "www" and "non-www" pages?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Solved Should I consolidate my "www" and "non-www" pages?

Technical SEO
4
10
5.3k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • meditationbunny
    meditationbunny Subscriber last edited by Nov 18, 2021, 4:07 PM

    My page rank for www and non-www is the same. In one keyword instance, my www version performs SO much better.

    Wanting to consolidate to one or the other. My question is as to whether all these issues would ultimately resolve to my chosen consolidated domain (i.e. www or non-www) regardless of which one I choose. OR, would it be smart to choose the one where I am already ranking high for this significant keyword phrase?

    Thank you in advance for your help.

    Tom.Capper 5 Replies Last reply Nov 19, 2021, 4:45 PM Reply Quote 0
    • Tom.Capper
      Tom.Capper Subject Expert @meditationbunny last edited by Nov 21, 2021, 1:33 PM

      @meditationbunny

      It may be that one version (www or non-www) has more historical links. You say your PageRank for both is the same, but how are you checking that? Google's public PageRank has not been updated in a decade or so.

      Either way, I'd generally say that if you pick one version and stick to it (redirect the other, e.g. so every non-www. URL points to its www. equivalent), you should maintain all rankings. There is a theoretical advantage to picking the version with more links, but in my experience in practice this type of migration tends to be smooth.

      1 Reply Last reply Reply Quote 2
      • topic:timeago_later,7 months
      • BlueprintMarketing
        BlueprintMarketing last edited by Jun 30, 2022, 6:27 PM

        Require the www
        Options +FollowSymLinks
        RewriteEngine On
        RewriteBase /
        RewriteCond %{HTTP_HOST} !^www\.askapache\.com$ [NC]
        RewriteRule ^(.*)$ https://www.askapache.com/$1 [R=301,L]
        
        1 Reply Last reply Reply Quote 0
        • topic:timeago_earlier,7 months
        • JoelX
          JoelX Subscriber last edited by Dec 7, 2021, 8:36 PM

          Yes. I would recommend picking the version (either www or non-www) that has the historical data showing it performs better than the other version. Check the list of indexed pages for each of the versions to compare. Ideally both the www and non-www version of the website will be indexed in Google so it will help you to decide which version makes the most sense to consolidate to.

          Once you identify the preferred version, set 301 redirects from the non-preferred URLs to the preferred version of each URL (the one that has more traffic, links, authority, etc.) of the site. This should be done site-wide so that all URLs are either www or non-www, it shouldn’t be a mix of both. In my experience, I’ve found that between 90-99% of the Site’s SEO Authority is preserved when setting a permanent 301 redirect.

          1 Reply Last reply Reply Quote 0
          • topic:timeago_earlier,8 days
          • Tom.Capper
            Tom.Capper Subject Expert @meditationbunny last edited by Nov 30, 2021, 1:26 AM

            @meditationbunny Sorry for the slow reply - but yes, I'd expect Page Authority to increase slightly, if the "other" version had any value to it.

            For Page Optimization, yes. For example, for my own site I see:

            http://tcapper.co.uk redirects to https://www.tcapper.co.uk/. This on-page analysis is for https://www.tcapper.co.uk/.

            1 Reply Last reply Reply Quote 1
            • topic:timeago_earlier,8 days
            • Tom.Capper
              Tom.Capper Subject Expert @meditationbunny last edited by Nov 21, 2021, 1:33 PM

              @meditationbunny

              It may be that one version (www or non-www) has more historical links. You say your PageRank for both is the same, but how are you checking that? Google's public PageRank has not been updated in a decade or so.

              Either way, I'd generally say that if you pick one version and stick to it (redirect the other, e.g. so every non-www. URL points to its www. equivalent), you should maintain all rankings. There is a theoretical advantage to picking the version with more links, but in my experience in practice this type of migration tends to be smooth.

              1 Reply Last reply Reply Quote 2
              • meditationbunny
                meditationbunny Subscriber @Tom.Capper last edited by Nov 19, 2021, 7:46 PM

                @tom-capper
                Thank you. Yes, I should be more clear. I am calling it page rank, when I am actually referring to Moz's domain authority and Moz's keyword ranking. Still, I believe you answered my question. Under page optimization, I can see what appear to be duplicate listings of my pages along with different SERP ranking. It was confusing until I realized that one was the www and the other was non-www. I have since added code to my .htaccess file that will send everything to www. Can I expect the page optimization section to now only show www versions of the pages? Also, can I expect page authority to increase because it is no longer a mish-mash and is all headed to the same domain and same pages (i.e. www version)?

                Tom.Capper 1 Reply Last reply Nov 30, 2021, 1:26 AM Reply Quote 0
                • Tom.Capper
                  Tom.Capper Subject Expert @meditationbunny last edited by Nov 19, 2021, 4:45 PM

                  @meditationbunny

                  It may be that one version ("www" or "non-www") has more historical links. You say your PageRank for both is the same, but how are you checking that? Google's public PageRank has not been updated in a decade or so.

                  Either way, I'd generally say that if you pick one version and stick to it (redirect the other, e.g. so every non-www. URL points to its www. equivalent), you should maintain all rankings. There is a theoretical advantage to picking the version with more links, but in my experience, in practice, this type of migration tends to be smooth.

                  1 Reply Last reply Reply Quote 1
                  • Tom.Capper
                    Tom.Capper Subject Expert @meditationbunny last edited by Nov 19, 2021, 12:56 PM

                    This post is deleted!
                    1 Reply Last reply Reply Quote 1
                    • Tom.Capper
                      Tom.Capper Subject Expert @meditationbunny last edited by Nov 19, 2021, 11:12 AM

                      This post is deleted!
                      meditationbunny 1 Reply Last reply Nov 19, 2021, 7:46 PM Reply Quote 0
                      • Tom.Capper
                        Tom.Capper Subject Expert @meditationbunny last edited by Nov 19, 2021, 11:10 AM

                        This post is deleted!
                        1 Reply Last reply Reply Quote 0
                        • 1 / 1
                        1 out of 10
                        • First post
                          1/10
                          Last post

                        Got a burning SEO question?

                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                        Start my free trial


                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • houlihanlokey

                          Ranking penalty for "accordion" content -- hidden prior to user interaction

                          Will content inside an "accordion" module be ranked as non-hidden content? Is there an official guide by google and other search engines addressing this? Example of accordion element: https://v4-alpha.getbootstrap.com/components/collapse/#accordion-example Will all elements in the example above be seen + treated equally by search engines?

                          Technical SEO | Jan 12, 2018, 1:56 PM | houlihanlokey
                          1
                        • eglove

                          Does my "spam" site affect my other sites on the same IP?

                          I have a link directory called Liberty Resource Directory. It's the main site on my dedicated IP, all my other sites are Addon domains on top of it. While exploring the new MOZ spam ranking I saw that LRD (Liberty Resource Directory) has a spam score of 9/17 and that Google penalizes 71% of sites with a similar score. Fair enough, thin content, bunch of follow links (there's over 2,000 links by now), no problem. That site isn't for Google, it's for me. Question, does that site (and linking to my own sites on it) negatively affect my other sites on the same IP? If so, by how much? Does a simple noindex fix that potential issues? Bonus: How does one go about going through hundreds of pages with thousands of links, built with raw, plain text HTML to change things to nofollow? =/

                          Technical SEO | Mar 31, 2015, 11:06 AM | eglove
                          0
                        • IvanC

                          How can I Style Long "List Posts" in Wordpress?

                          Hi All, I have been working on a list-post which spans over 100 items. Each item on the list has a quick blurb to explain it, an image and a few resource links. I am trying to find an attractive way to present this long list post in Wordpress. I have seen several sites with long list posts however; they place their items one on top of the other which yields a VERY long page and the end user has to do a lot of scrolling.  Others turn their lists into slideshows, but I have no data on how slides perform against 10-mile-long-lists which load in 1 page. I would like to do something similar to what List25.com does as they present about 5-10 items per page and they seem to have pagination. The pagination part I understand however; is there a shortcode plugin to format lists in an attractive way just like list25?

                          Technical SEO | Dec 27, 2013, 5:42 PM | IvanC
                          0
                        • alsvik

                          "nofollow pages" or "duplicate content"?

                          We have a huge site with lots of geographical-pages in this structure: domain.com/country/resort/hotel domain.com/country/resort/hotel/facts domain.com/country/resort/hotel/images domain.com/country/resort/hotel/excursions domain.com/country/resort/hotel/maps domain.com/country/resort/hotel/car-rental Problem is that the text on ie. /excursions is often exactly the same on .../alcudia/hotel-sea-club/excursion and .../alcudia/hotel-beach-club/excursion The two hotels offer the same excursions, and the intro text on the pages are the exact same throughout the entire site. This is also a problem on the /images and /car-rental pages. I think in most cases the only difference on these pages is the Title, description and H1. These pages do not attract a lot of visits through search-engines. But to avoid them being flagged as duplicate content (we have more than 4000 of these pages - /excursions, /maps, /car-rental, /images), do i add a nofollow-tag to these, do i block them in robots.txt or should i just leave them and live with them being flagged as duplicate content? Im waiting for our web-team to add a function to insert a geographical-name in the text, so i could add ie #HOTELNAME# in the text and thereby avoiding the duplicate text. Right now we have intros like: When you visit the hotel ... instead of: When you visit Alcudia Sea Club But untill the web-team has fixed these GEO-tags, what should i do? What would you do and why?

                          Technical SEO | Aug 6, 2012, 9:32 AM | alsvik
                          0
                        • twilightofidols

                          Rel=Canonical, WWW vs non WWW and SEO

                          Okay so I'm a bit of a loss here.  For what ever reason just about every single Wordpress site I has will turn www.mysite.com into mysite.com in the browser bar.  I assume this is the rel=canonical tag at work, there are no 301s on my site. When I use the Open Site Explorer and type in www.mysite.com it shows a domain authority of around 40 and a few hundred backlinks... and then I get the message. Oh Hey! It looks like that URL redirects to XXXXXX. Would you like to see data for <a class="clickable redirects">that URL instead</a>? So if I click to see this data instead I have less than half of that domain authority and about 2 backlinks. *** Does this make a difference SEO wise?  Should my non WWW be redirecting to my WWW instead because that's where the domain authority and backlinks are? Why am I getting two different domain authority and backlink counts if they are essentially the same?  Or am I wrong and all that link juice and authority passes just the same?

                          Technical SEO | Jun 22, 2012, 8:46 AM | twilightofidols
                          0
                        • Sharer

                          Rel="external"

                          Hi all, I got a link and its off a site and marked up with rel="external". Is this a followed or nofollowed link? Does it pass link juice? Thanks

                          Technical SEO | May 1, 2012, 5:42 PM | Sharer
                          0
                        • LarsEriksson

                          Hreflang on non-canonical pages

                          Hi! I've been trying to figure out what is the best way to solve this dilemma with duplicate content and multiple languages across domains. 1 product info page 2 same product but GREEN
                          3 same product but RED
                          4 same product but YELLOW **Question: ** Since pages 2,3,4 just varies slightly I use the canonical tag to indicate they are duplicates of page 1. Now I also want to indicate there are other language versions with the_ rel="alternate" hreflang="x" _element. Should I place the _rel="alternate" hreflang="x" _on the canonical page only pointing to the canonical page with "x" language. Should I place the _rel="alternate" hreflang="x" _on all pages pointing to the canonical page with the "x" language? Should I place the _rel="alternate" hreflang="x"  _on all pages and then point it to the translated page (even if it is not a canonical page) ? /Lars

                          Technical SEO | Apr 5, 2012, 5:01 PM | LarsEriksson
                          0
                        • mmaes

                          Which pages to "noindex"

                          I have read through the many articles regarding the use of Meta Noindex, but what I haven't been able to find is a clear explanation of when, why or what to use this on. I'm thinking that it would be appropriate to use it on: legal pages such as privacy policy and terms of use
                          search results page
                          blog archive and category pages Thanks for any insight of this.

                          Technical SEO | Mar 30, 2011, 2:01 PM | mmaes
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.