Video's Pros and Cons - YouTube vs My website or both?
-
This isn't really a question per say, but more of a request for advise.
We are in the process of creating videos for our travel website. They are more informational and do not promote any products as such.
I am aware of the options, and I am leaning towards creating a pro account with Vimeo so that the videos are available only on our website. The reason for this is so that we can at least get credit for our work, as when they are on you tube, anybody can syndicate the video without linking to our website.
I am also aware that there are allot of searches happening on YouTube, and it may be worse if we choose not to upload our videos there as we would loose out on a big audience.
it would be GREAT if we had the best of both options. And i had an idea i want to get your opinions on.
Create the video and upload onto our website with "lower competitive" title / meta / body.
Submit the video on YouTube with a "Higher competitive" keyword / title /meta and description.
When someone finds our video, they might search YouTube to avoid linking back and wont find it, (although it is there getting traffic from a similar keyword)
Branding is the number 1 objective for these videos, so you tube + many other video sites would be the way to go. However, i would also like our own "private" video blog on our site so that if web masters like the video, we can give them the option of embedding it on there site (like SEOMOZ do it on there whiteboard Fridays)
Your comments and suggestions will be muchly appreciated.
Greg
-
Thanks, that makes sense YouON. I could create interesting/funny/entertaining videos on YouTube for brand awareness, and more product/tour orientated videos on my site for pre-selling and SEO
Thanks for the advice everyone
Greg
-
I have used video on a few occassions and would suggest Youtube. Its quick and easy to submit, loads quickly, plays well and does not bog down your site. Just my two cents! Good Luck!
-
I completely agree with YouON.
And I would add that if you know where your audience is (on YouTube), you should be there too. Additionally, YouTube has such a high volume of traffic (especially for searches), that capturing that traffic for some brand awareness (even if the user doesn't end up on your site) can really help your brand.
-
Hi Andre,
I would personally create a company profile on youtube and I would add my videos there that anyone can access; I would them embed those videos into the website and if you have a facebook page, I would embed the videos there too. If you want to give web masters the option of embedding the videos on their site; they can still do this with youtube. Or are you looking to charge for them to see your private blog of videos? If so, I would charge people a fee to see those videos, once they pay you can give them a custom logging into the blog. Vimeo would be a good tool for the private blog portion.
I hope this helps.
-
I'm italian so sorry for my bad english... I think that you may produce a few video (viral, funny or really useful) and publish them on YouTube. YouTube is great to share your brand with people. Inside the video and in the description (also in the tilte) you put your website. On your website, instead, you can publish technical/specific/vertical video which may interest only your targeted visitors.
So YouTube for spread the word about your website and your knowledge and your site for deeper content.
-
I would check out Wistia. As a pro-member there is a SEO discount. You save about 20 bucks a month for SEO videos. You can keep metrics of watched videos, heatmaps, video sitemaps, options to have the video embedded on your site and video sitemaps. Definitely worth the price.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best SEO friendly way to combine two websites.
I have two websites, eg: widgets.com - sells expensive widgets as gifts everydaywidgets.com - sells cheap widgets for everyday use. I would like to combine them both under the widgets.com domain name, because its easier to run the SEO campaign for one rather than two. But i still want two different product collections, and two different sites. widgets.com is by far the larger of the two sites so my current thought is to have that the main landing site, and have a button at the top to take the user to widgets.com/everydaywidgets where they have a similar but different site, and different products. I can set this all up no problem with the correct 301 redirects from everydaywidgets.com, but is it SEO friendly? Does anyone know of a real world example of a business doing this? Cheers
Branding | | SEOhmygod0 -
Revisited: The subdomain vs subdirectory question
This has been much discussed before, but I would like to bring it up again in a specific content. I was wondering what people think about choosing between the two (subdomain vs subdirectory), when adding new 'channels' to a digital media platform. The two examples that I have are both very smart companies, that very recently went different route for the same challenge. I'd like to hear some pro's/con''s and any input you might have! The exapmles are: Vice: the main site is Vice.com, and they have begun to add a ton of new 'channals' or topically specific content (e.g. news.vice.com, noisey.vice.com, munchies.vice.com etc). Mic: the main site is Mic.com and they have been adding new channels in sub-directories: mic.com/arts, mic.com/world, mic.com/music Thanks!!
Branding | | stacksnew1 -
The pros and cons of subdomain or new domain for a new brand?
Hi there Moz experts, We're launching a new brand and product offering for a completely different audience than we've worked with before. We're expected a significant amount of business to come from inbound marketing, so we're wondering whether we should launch the new brand as a subdomain of the parent company or as a completely separate domain. The parent company's website has thousands of inbound links and is over 10 years old, so I'm thinking in the short term it would be easier to get new content ranked there. However, in the long term I think it would be better for the new brand to have a separate TLD. Thoughts or other things I should consider? Thanks!
Branding | | EveryActionHQ0 -
ECommerce Sites: Sub domain vs. Unique Domains
Hello everyone! I manage 3 large eCommerce sites that sell textbooks, digital learning solutions, electronic teaching resources, etc., to three different markets in the education space (K-12, College, and Post-College/Career Search). Currently, the 3 sites live on three different sub domains of the companies main domain. Is this best practice? I assume we want all three under the same domain to consolidate domain authority. But... What if I told you that we have dozens of sub domains of the companies main domain? Some are for marketing sites, some are for digital products, some are customer-specific sites, etc. We probably have close to 100 sub domains that are used regularly. Then what if I told you that the company doesn't hardly even use the root domain (other than a handful of old pages)? Even the root domain redirects to a sub domain. Just looking for some insight on this, as I will be doing an SEO/marketing/conversion overhaul going forward. On a side note, we use Magento as an eCommerce platform, and it's rampant with duplicate content, duplicate page titles, pages with too many links, and so on and so forth. That's another problem for another day...
Branding | | brad.s.knutson0 -
Loop-hole to Google's Penguin update? Anyone else have some input?
So I have this theory and I’m wondering if anyone else has some input. I believe I have found a loop-hole to Google’s Penguin update. Let me explain. I work for a pretty competitive party planning company. Our biggest competitor for search is also our bread and butter to our company, our consultants. In addition to outside competitors trying to manipulate business from those consultants. Anyways, one of my top priorities is to not only rank for multiple pages on our site, but to also have our social sites rank on the first two pages. Recently I have watched a spamming MLM YouTube video review of our company crawl up the YouTube charts and out rank us for our Company name in YouTube search. And now, this week, the video has crawled up to rank 3<sup>rd</sup> behind our main site and Wikipedia for our brand keyword! So how does a YouTube video that is simply a review out rank us for our company name in our social platforms? Mind you he is also outranking our core social sites of which we have thousands of comments and interactions on per day? Looking at all of the metrics of the video, according to how I believe ranking to work in Youtube, there is no way this guy should be ranking as high as he is. The video has a decent amount of copy, it has fewer than 10,000 views, 76 thumbs up, 5 thumbs down, fewer than 2,000 subscribers and his channel only has 12 videos. It wasn’t until I was looking at our search results in Seomoz that I realized what this guy was doing to move up so quickly in rankings. He has 1,671 linking root domains to his video. He has been building excessive links to this video on Youtube. Well, since Google isn’t going to penalize its own website, the old technique of excessively building links to one page… seems to be working. Has anyone else come across something like this? Where building excessive links to a video or other social platform substantially has increased rankings?
Branding | | ScentsySEO0 -
It's been 2 Months and Google STILL shows my Old URL, why? (help please)
First i just want to say the 301s, change of address and nearly all outer links are changed to the new url since early september. Let me give you an example... Query: Custom Sweatbands Ranking URL: www.stbands.com/custom-sweatbands/ **Correct URL that it is 301'd to for over 2 months now: **www.customonit.com/custom-sweatbands/ More... new sitemap has been submitted since the beginning. The old website www.stbands.com doesn't even exist anymore, in fact at the beginning of this month I got pretty angry and blocked search engines via the robots txt for the old domain. Any way I can get Google to catch on? Thanks in advance!
Branding | | Hyrule1 -
Link local online newspaper ad to newspaper's spash page or my site?
We just started advertising on the web version of our local newspaper. They suggest our ads go to a "splash page" they created for us on their site. The page haslinks , images and text taken from each of our main categories,. Plus links and feeds from our twitter and facebook pages. And a google map. This page shows a page authority 1 with 0 links. Is there any reason to link our ad to a page like this rather than going direct to our website page? Thank you Handcrafter
Branding | | stephenfishman0 -
Facebook Like my website or fan page??
Should I want people facebook liking my website or my fan page? Is there a way to link the two? Here is my dilemma... People liking my website will obviously have an effect on rankings within bing and google possibly. BUT - People liking my fan page will allow me to engage with them in the future about givaways, sales and so on. I'm stuck, is there a way to link these? Or if not, which do you recommend?
Branding | | Hyrule0