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  4. Restaurant menu SEO: PDF or HTML?

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Restaurant menu SEO: PDF or HTML?

Technical SEO
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  • BostonWright
    BostonWright last edited by Aug 22, 2011, 1:27 PM

    Is it better to use a PDF or hard code restaurant menus (or any document for that matter) in HTML? I want the content to be indexed and thought PDF was the way to go for several reasons, but I wanted to get confirmation on this before I move forward.

    1 Reply Last reply Reply Quote 0
    • YouON
      YouON last edited by Aug 23, 2011, 4:30 AM Aug 23, 2011, 4:30 AM

      Matt Cutts on PDF...

      watch?v=oDzq-94lcWQ

      1 Reply Last reply Reply Quote 1
      • brycebertola
        brycebertola @KeriMorgret last edited by Aug 22, 2011, 4:44 PM Aug 22, 2011, 4:44 PM

        Lol, I was thinking about this exact article when I read the title.

        1 Reply Last reply Reply Quote 0
        • YouON
          YouON last edited by Aug 22, 2011, 1:44 PM Aug 22, 2011, 1:44 PM

          both is best 🙂

          1 Reply Last reply Reply Quote 1
          • KeriMorgret
            KeriMorgret last edited by Aug 22, 2011, 1:43 PM Aug 22, 2011, 1:43 PM

            From a user's perspective, be sure to look at how the site will show up on a mobile device. Here's a great post from The Oatmeal about what users want vs what they get from a restaurant website in general. http://theoatmeal.com/comics/restaurant_website

            brycebertola 1 Reply Last reply Aug 22, 2011, 4:44 PM Reply Quote 1
            • ReneReinholdt
              ReneReinholdt last edited by Aug 22, 2011, 1:34 PM Aug 22, 2011, 1:34 PM

              For SEO I would recommend HTML, with the option to download a PDF. That being said you should also consider how much time is wasted on doing it HTML. Can the company earn more money by spending their time on something else? I mean how often do people actually search for a certain dish when they are about to go out for dinner. My bet is that they are more likely to do a search like: "Italian restaurant in downtown Berlin" rather then "Broccoli slightly roasted in white-wine". Do you see what I mean? 🙂

              1 Reply Last reply Reply Quote 1
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