Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Trends Data Weird Since 1/1/2022
-
I am finding several instances of weird data drop offs on Google Trends at 1/1/2022. It seems like it's for data associated with a type/category as opposed to a search term. Here are some examples of "search interest" dropping suddenly off to next-to-nothing for prominent brands.
- Patagonia / clothing company
- Lands' End / clothing company
- Carhartt / workwear company
Example screenshot.
Does anyone know what the cause of this is? Has Google stated anything directly about why the data suddenly changed so significantly?
-
Google Trends data can appear strange due to seasonal patterns, news events, geographic variations, data sampling, facebook ads cloaking spelling differences, data lag, and other factors. Interpreting this data requires considering these aspects and analyzing it in the context of your research.
-
@LivDetrick Yes - you are pointing toward is important to notice - it can be a data glitch from google, but there is an event that is "Corona", that might make them to shift there strategy work around, like shifting the traffic from web to app or might be people preference of search have changed......
Until we do not study each business in detail its difficult to say.
Warm Regards
Rahul Gupta -
Google Trends data may appear unusual since January 1, 2022, due to various factors, including data anomalies, seasonal trends, algorithm updates, local influences, privacy measures, and changes in user behavior. To better understand these changes, check the date range, compare different search terms, and consider external events. If the issue persists, consult Google's official resources for updates and explanations.
-
@Suvidit-Academy thanks for the response, however, it seems terribly unlikely that these brands all had a legitimate massive fall off in search interest all on the exact same date...
-
Hello. Sometimes I get bored, but I know a game that will help me have fun. I visited the website https://linkaviator.com/lucky-jet/. This site offers a large list of casinos with the Aviator game. The biggest advantage of this site is that it contains information to help you get started playing the game, as well as casinos that have reviews and feedback from real users."
-
-
The drop-off in Google Trends data for prominent brands like Patagonia, Lands' End, and Carhartt on 1/1/2022 may be due to various factors, including potential changes in how Google collects and presents data, privacy policy updates, or fluctuations in search interest for those brands. It's essential to consider that Google Trends data can have occasional anomalies or inconsistencies, and it's advisable to cross-reference this data with other sources for a comprehensive analysis.
(PMP Exam Prep) (Project management courses) (Canada PR) (Study abroad)
-
The unusual data drop-offs on Google Trends around January 1, 2022, appear to affect not specific search terms but broader categories or types, as demonstrated by the sudden decline in "search interest" for prominent brands like Patagonia, Lands' End, and Carhartt. There may be various reasons for this phenomenon, such as changes in Google's algorithms or data collection methods. However, as of my last knowledge update in September 2021, Google had not publicly disclosed any specific reasons for such abrupt data changes. To get more accurate and up-to-date information, it would be advisable to check Google's official statements or contact their support.
(Canada PR) (Study abroad)(PMP Exam Prep)( list of documents required for Canada PR from India) -
Its a very nice observation, but to unearth the real reason need to understand that why people are searching for them like
- Carhartt is facing online boycott.
- Lands' End is struggling online, (https://www.digitalcommerce360.com/article/lands-end-ecommerce/), the article suggest that they are more focusing on Apps (might be connecting to the target audience directly on app).
- Patagonia - People are rating the company poorly (https://www.trustpilot.com/review/www.patagonia.com)
So here is a small input from the quick google search that there is something people are not comfortable with these companies.
Warm Regards
Rahul Gupta
Suvidit Academy -
The significant drop-offs in search interest for prominent brands like Patagonia, Lands' End, and Carhartt on Google Trends starting from 1/1/2022 could be attributed to various factors, such as changes in user behavior, adjustments in how Google collects and reports data, or even seasonal variations. Google may not have explicitly stated the cause for these changes. It's possible that these shifts in data could be due to fluctuations in public interest or how Google processes and presents trend data. To get a clearer understanding of these changes, it would be advisable to reach out to Google's support or explore their documentation for any relevant updates.
.
.
(Study abroad) (Canada PR) (PMP Exam Prep) (Colleges In Brampton Canada For International Students)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strange landing page in Google Analytics
Hello MOZ Community, The website in question is https://x-y.com/ When i looked at the landing pages report in GA , x-y.com is appended at the end of every URL like this. https://x-y.com/x-y.com When i open the above URL in GA interface, it shows page not found. This is obvious as there is no such URL.
Reporting & Analytics | | Johnroger
The metrics like sessions, Users, Bounce rate all look good. In the property settings, The default URL is written like this http:// cell-gate.com (Please note that s is missing in property settings). But how is traffic tracked correctly How do i solve this problem. What settings should we change to make the landing pages report look ok Thanks0 -
Google Analytics reporting traffic for 404 pages
Hi guys, Unique issue with google analytics reporting for one of our sites. GA is reporting sessions for 404 pages (landing pages, organic traffic) e.g. for this page: http://www.milkandlove.com.au/breastfeeding-dresses/index.php the page is currently a 404 page but GA (see screenshot) is reporting organic traffic (to the landing page). Does anyone know any reasons why this is happening? Cheers. http://www.milkandlove.com.au/breastfeeding-dresses/index.php GK0zDzj.jpg
Reporting & Analytics | | jayoliverwright2 -
Google Analytics Real Time Not Working! :(
Hello Everyone, Today, the real time feature in my google analytics stopped working. I am able to see that traffic is visiting my site, but not in real time. The real time count is usually at 0. But, there are some instances where real time will come back online, but there will be only 1 unique visitor. At any given time, our website usually has 20 visitors or so..Has anyone encountered this issue? Where should i start looking for fixes? What are the possible problems? Thanks!
Reporting & Analytics | | KarlMarxTheBear0 -
Getting google impressions for a site not in the index...
Hi all Wondering if i could pick the brains of those wise than myself... my client has an https website with tons of pages indexed and all ranking well, however somehow they managed to also set their server up so that non https versions of the pages were getting indexed and thus we had the same page indexed twice in the engine but on slightly different urls (it uses a cms so all the internal links are relative too). The non https is mainly used as a dev testing environment. Upon seeing this we did a google remove request in WMT, and added noindex in the robots and that saw the index pages drop over night. See image 1. However, the site still appears to getting return for a couple of 100 searches a day! The main site gets about 25,000 impressions so it's way down but i'm puzzled as to how a site which has been blocked can appear for that many searches and if we are still liable for duplicate content issues. Any thoughts are most welcome. Sorry, I am unable to share the site name i'm afraid. Client is very strict on this. Thanks, Carl image1.png
Reporting & Analytics | | carl_daedricdigital0 -
Is it possible to use Google Tag Manager to pass a user’s text input into a form field to Google analytics?
Hey Everyone, I finally figured out how to use auto event tracking with Google Tag Manager, but didn't get the data I wanted. I want to see what users are typing into the search field on my site (the URL structure of my site isn't set up properly to use GA's built-in site search tracking). So, I set up the form submit event tracking in Google Tag Manager and used the following as my event tracking parameters: Category: Search Action: Search Value When I test and look in Google Analytics I just see: "search" and "search value." I wanted to see the text that I searched on my site. Not just the Action and Category of the event.... Is what I'm trying to do even possible? Do I need to set up a different event tracking parameter? Thanks everyone!
Reporting & Analytics | | DaveGuyMan0 -
Cookies/Tracking/Code developement
So. I have an online application form, on the website. It's maked with php, html and css. What i like to place on the email, is a cookie tracking system. For example, when someone search on the google for " web design ", and then see my result on google organic, comes the visitor to my site, charge the fields of application forms and click send. Than, me like an admin, i receive an email with informations of a customer, i see name/surname/etc.. but i like to integrate is for example, like to see a: IP from Visitors, who charged the fields Referrerr, if google, like to see which query he typed. How can i do this please?
Reporting & Analytics | | leadsprofi0 -
Easiest way to get out of Google local results?
Odd one this, but what's the easiest way to remove a website from the Google local listings? Would removing all the Google map listings do the job? A client of ours is suffering massively since the Google update in the middle of last month. Previously they would appear no1 or no2 in the local results and normally 1 or 2 in the organic results. However, since the middle of last month any time they rank on the first page for a local result, their organic result has dropped massively to at least page 4. If I set my location as something different in google, say 100 miles away, they then rank well for the organic listings (obviously not appearing for local searches). When I change it back to my current location the organic listing is gone and they are back to ranking for the local. Since the middle of July the traffic from search engines has dropped about 65%. All the organic rankings remain as strong as ever just not in the areas where they want to get customers from!! The idea is to remove the local listing and get the organics reranking as the ctr on those is much much higher. On a side note, anyone else notice very poor ctr on google local listings? Maybe users feel they are adverts thanks
Reporting & Analytics | | ccgale0 -
How can I verify if someone is Google Analytics certified?
I am looking to hire an IC to help with analytics. I need to know how I can verify if they are GA certified. They gave me a link to a http://www.starttest.com profile. Is that legit?
Reporting & Analytics | | inhouseseo0