U.S. Vs. Canada search volume
-
How does Moz differentiate Canadian data vs. U.S. data? I'm particularly interested in search volume. Why is there such a big difference in volume (much less in Canada)? Is this due to population differences or are there other factors?
For example, see the monthly volume for the keyword "Business resilience":
U.S. = 360
Canada = 6This seems like a huge difference!
-
@David_zil - thanks for the response. Population differences and differences in search behavior makes sense to me. Wondering if you know more about the different data collection methods? Can you clarify what this means?
-
Hi BDOCanada,
David_zil made a great point about the factors influencing search volume differences between the U.S. and Canada. To add a bit more context:
Population Size: As you mentioned, the population size significantly affects search volumes. The U.S. has a much larger population than Canada (approximately 330 million vs. 38 million), which naturally leads to higher search volumes in the U.S.
-
@BDOCanada The difference in search volume between the US and Canada is due to a combination of factors, including population differences, search behavior, and data collection methods.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I do keyword research when search volume is unknown
Hi Mozzers! I do a lot of work in niche areas, and one issue I often confront in keyword research is unknown search volume. That is, I'll be doing keyword research in Keyword Explorer or Gooogle Search Console, and for the most relevant keywords, I find either very low search volumes, null search volumes, or "Data not available." How do I make good keyword planning decisions when I can't find good data for search volume? Thanks for sharing your thoughts. Andy
Keyword Research | | AndyKubrin0 -
Does it make sense to pursue long-tail keywords with low search volume
Hi Moz community, I need your insight into what would ensure better rankings. Some of the pages that I am optimizing are dedicated to niche products targeting specific verticals and the main keywords have really low average search volume (below 50). I'll give you an example (these are not the exact keywords, just an example to illustrate my dilemma): if my long-tail keyword is "student information management software" with search volume of 20, when do I stand better chances to gain search visibility: by optimizing the page for this long-tail keyword and incorporating it in the title tag, or by pursuing more generic keywords with higher search volume: "student" and "information management software"? If I am targeting short-tail keywords, will the page also rank for long-tail searches that are a combination of these keywords? In other words, which scenario gives better chances to rank higher: 1) pursuing short-tail keywords with high search volume in the title-tag 2) pursuing fewer long-tail keywords with lower search volume that are a combination of those in scenario 1? Thanks in advance for your help!
Keyword Research | | Scratch_MM0 -
On Google Analytics under search queries, the most popular query is "(not set)", how do I find out what this is?
I am trying to discover what users are searching for and what keywords drive traffic to our site.
Keyword Research | | Sable_Group0 -
How do search engines treat keywords with "and"?
For example, I would like to optimize a title tag with two keyword phrases: industrial supply and electrical supply. Instead of creating the title tag Industrial Supply and Electrical Supply, which sounds unnatural, would I get the same SEO benefit using Industrial and Electrical Supply?
Keyword Research | | Evan340 -
Small Doubt about Google Keyword Tool Search Data
No. of searches for some query in Google Keyword Tool for a specific country shows data for last 12 months or for last 1 month? Please reply. 6hHTw.png
Keyword Research | | ksbnok0 -
Do you get an error in the search numbers when using the keyword difficulty tool?
Do you get an error in the search numbers when using the keyword difficulty tool?
Keyword Research | | jest0 -
Ranking Changes: Google.co.uk vs Google.com vs Google.com.au?
Why would my website appear, for example, second for a keyword search on Google.co.uk but on a search through Google.com or Google.com.au (Australia) not appear in the Top 50? Excuse the simplicity of the question!
Keyword Research | | Benj250 -
Google Search Volume Disparities
Hello, I have been researching search volumes for awhlie now for key terms related to my industry, as well as working towards better rankings for those terms that have higher search volumes using on-page optimization, external link anchor texts, etc. The only tool I use for this research is the Google keyword tool. Today when I was looking at the keyword difficulty for a particular term (first time I
Keyword Research | | mreisbeck
had used this tool in my SEOMOZ account), I saw how the search volumes are listed for both broad and exact match from Google's API. As I said I've based my strategies around results from Google's keyword tool, but now I see that, for a particular term that I have been focused on, there are 15,000 searches for "broad" match and 91 for "exact" match. I just checked the keyword tool at Google and there is apparently no way to set a keyword up to search for its "exact" match search statistics. Is this only available using their API? I'm on the floor here. Does this mean I've been optimizing for a term that has less than
a hundred searches a month as opposed to 15,000? If so, can anyone here reccommend any search volume tool that can deliver a higher degree of accuracy so I can make better
judgements regarding how I will spend my time and effort regarding SEO (and in fact,
to some degree, my budget for PPC)? Any help provided will be much appreciated. Mike0