301 category page to Homepage to increase authority
-
Hello all,
Hope everyone is well and are enjoying the summer.
I am currently working with a site: www.corporatehealth.co.uk and have been trying to rank on the first page for the keyword occupational health. currently we are ranking on the second page:
I understand I need to get more links pointing to the site and page itself. My idea was to do a 301 redirect from the occupational health page to the homepage and add occupational health content to the homepage as ultimately they are an occupational health service supplier.
Was hoping to get anyones thoughts on the issue.
Thanks in advance
Shehzad
-
Thanks for your answer Bryce.
I was going to replace the occupational page with an occupational health services page so all of the relevant content under it will still be within a relevant category.
What do you think?
-
I think doing that might eliminate the relevant content under the "occupational health" category.
Adding occupational health content to the homepage may not be that bad of an idea, and you might consider building out a series of subcategories or deeper pages based on the "occupational health" theme.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages not indexable?
Hello, I've been trying to find out why Google Search Console finds these pages non-indexable: https://www.visitflorida.com/en-us/eat-drink.html https://www.visitflorida.com/en-us/florida-beaches/beach-finder.html Moz and SEMrush both crawl the pages and show no errors but GSC comes back with, "blocked by robots.txt" but I've confirmed it is not. Anyone have any thoughts? 6AYn1TL
Technical SEO | | KenSchaefer0 -
Ranking subpage for main keyword instead of homepage – somehow I feel like our homepage is penalized
Hello guys, I hope this question isn't too broad – but I run out of ideas and I feel like there is some technical issue with our site which sees us penalized: Search: German Google
Technical SEO | | Maggiathor
Website: www.elementspure-hotel.de
Keyword: Hotel Bremen Right now we're ranking between 40 and 50 with the subpage /zimmer. a lot of sites with lesser DA scores and a lot more SEO Issues are ranked higher. The homepage is optimized for hotel bremen, yet /zimmer page ranks first, which I just don't understand
(Page Authority is much higher, Keyword density)
– I've run the site through a lot of tools and there aren't any severe issues Search Console doesn't say anything in regards to errors My suggestions which I can't confirm:
– There are some redirection issues (http/https/www/nonww/)
– Backlink issues (a lot of backlinks are from www.elements-pure.de)
– Over optimization penalties? Tank you! Magnus0 -
Why is our login page ranked higher than our homepage?
Hello everyone, When you search "ProtonMail", our Login page always ranks #1 while our homepage ranks #2. We're unsure why this is happening. The PA for our homepage is higher than the login page, and the login page itself basically has zero content except for a login form. We don't want to put the login page on robots.txt, we want to do our best to preserve it so that people can login. However it still does not make sense to us how the login page ranks higher, even though it has a lesser PA. I'd appreciate any help or advice you might have. Thank you.
Technical SEO | | kevinzh0 -
Advice on whether we 301 redirect a page or update existing page?
Hi guys, any advice would be really appreciated. We have an existing page that ranks well for 'red widgets'. The page isn't monetised right now, but we're bringing in a new product onto our site that we optimised for 'blue widgets'. Unfortunately, not enough research was done for this page and we've now realised that consumers actually search for 'red widgets' when looking for the product we're creating as 'blue widgets'. The problem with this is that the 'red widgets' page is in a completely different category of our site than what it needs to be (it needs to be with 'blue widgets'). So, my question is; Should we do a 301 redirect from our 'red-widgets' page to our 'blue-widgets' page which we want to update and optimise the content on there for 'red-widgets'. Or, should we update the existing red-widgets page to have the right products and content on there, even thought it is in the wrong place of our site and users could get confused as to why they are there. If we do a 301 redirect to our new page, will we lose our rankings and have to start again, or is there a better way around this? Thanks! Dave
Technical SEO | | davo230 -
Pages with Duplicate Page Content Crawl Diagnostics
I have Pages with Duplicate Page Content in my Crawl Diagnostics Tell Me How Can I solve it Or Suggest Me Some Helpful Tools. Thanks
Technical SEO | | nomyhot0 -
I've consolidated other domains to a single one with 301 redirects, yet the new domain authority in MOZ is much less that the redirected ones. Is that right?
I'm trying to increase the domain authority of my main site, so decided to consolidate other sites. One of the other sites has a much higher domain authority, but I don't know why after a 301 redirect, the new site's domain authority hasn't changed on over a month. Does MOZ take account of thes types of things?
Technical SEO | | bytecgroup2 -
Page authority has disappeared since redirect
As the title states, my page authority (PA) has completely disappeared for certain pages on my site.
Technical SEO | | Hughescov
I have recently had a redesign and optimised the page names, redirecting the page it has replaced.
This has been nearly 2 months now and the new pages are showing PA of 1 still.
The 301 redirects definitely work so what am I doing wrong? Thanks in advance!0 -
What's the difference between a category page and a content page
Hello, Little confused on this matter. From a website architectural and content stand point, what is the difference between a category page and a content page? So lets say I was going to build a website around tea. My home page would be about tea. My category pages would be: White Tea, Black Tea, Oolong Team and British Tea correct? ( I Would write content for each of these topics on their respective category pages correct?) Then suppose I wrote articles on organic white tea, white tea recipes, how to brew white team etc...( Are these content pages?) Do I think link FROM my category page ( White Tea) to my ( Content pages ie; Organic White Tea, white tea receipes etc) or do I link from my content page to my category page? I hope this makes sense. Thanks, Bill
Technical SEO | | wparlaman0