How many strong tags is too many
-
Hi everyone, just a quick question, what are your views on the use of strong tags in content? how many is too many?
What is you have strong tags around every keywords for a sentance etc?
-
Well yeah that wouldn't be too many at all, but then going back to what Marcus and EGOL said you're much better off using bold tags for readability reasons than simply using it on keywords really. It has little to no impact in terms of rankings (probably a tiny bit) but can have a much greater impact on keeping your visitors moving forward and converting if used to break the content up into more digestible chunks with a good scent of what's important to them and where their eyes should go next.
I'd probably use bold a few more times in a 500 word piece but use it as what it is, an emphasis tag Not emphasising keywords for Google but whatever it is in the content that will encourage the user to feel they're in the right place... if that happens to combine with some keywords or keyword phrases then great, but don't see it as a game-changer for rankings
-
Its keywords that are bold, so i guess perhaps 1 or 2 for around 500 words would be about right?
-
I suppose if you were going to look at it as "how many is too many" though it would be a percentage density instead of an actual number because it would depend on the size of the piece.
If you had a 1,000 word page then 50 words in bold might look okay but if it were a 100 word page then 50 words in bold would be ridiculous.
-
Exactly (the everything is important bit, not agreeing with me).
-
I agree with Marcus... When you make everything important then nothing is important.
-
If you have to ask that question, I would say you are using too many.
The on page tool looks for one instance of a keyword in either a strong, bold or em tag so if you are doing this for SEO, the prevailing common sense would be that any more than that one is too many.
If the highlighting provides some kind of benefit for your users then you can do more but if you are looking at bolding lots of text for SEO - then forget it.
The best answer is to just use common sense and create something that is readable with the important keyword highlighted if you can do so in a natural way.
Hope it helps.
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google read dynamic canonical tags?
Does Google recognize rel=canonical tag if loaded dynamically via javascript? Here's what we're using to load: <script> //Inject canonical link into page head if (window.location.href.indexOf("/subdirname1") != -1) { canonicalLink = window.location.href.replace("/kapiolani", ""); } if (window.location.href.indexOf("/subdirname2") != -1) { canonicalLink = window.location.href.replace("/straub", ""); } if (window.location.href.indexOf("/subdirname3") != -1) { canonicalLink = window.location.href.replace("/pali-momi", ""); } if (window.location.href.indexOf("/subdirname4") != -1) { canonicalLink = window.location.href.replace("/wilcox", ""); } if (canonicalLink != window.location.href) { var link = document.createElement('link'); link.rel = 'canonical'; link.href = canonicalLink; document.head.appendChild(link); } script>
Technical SEO | | SoulSurfer80 -
Dup Title tags
I am frustrated....Google Webmaster tools shows this as dup title tags....I've fixed other oages with this issue, but can't figure this out?! here is the page itself... http://www.seadwellers.com/tag/padi-1/ I can't figure out where this freakin page even iS?! | 2 |
Technical SEO | | sdwellers
| <a id="zip_1-anchor" class="zippedsection_title"></a>padi Archives - Sea Dwellers Dive Center of Key Largo, Florida Keys/category/padi//tag/padi/ | Any help with this thing wold be greatly appreciated...0 -
Duplicate content issue with Wordpress tags?
Would Google really discount duplicate content created by Wordpress tags? I find it hard to believe considering tags are on and indexed by default and the vast majority of users would not know to deindex them . . .
Technical SEO | | BlueLinkERP0 -
Negative Effect of Duplicate Title Tags
Hi guys, I'm trying to figure out if one my problems with search rankings might be a result of 2 of my main pages (home page and tier 2 page linked to main menu) have the same title and description tags. Let's say my keyword is 'building paper airplanes'. The url for my homepage is http://domain.com and the Title Tag is "Building Paper Airplanes I Domain". My tier 2 page url is http://domain.com/building-paper-airplanes and the Title tag is "Building Paper Airplanes I Domain". The home page is more of an introduction page before the user gets into the instructions on the tier 2 page. Can anybody advise if this might be having a negative affect on my search results for the search term 'building paper airplanes'? Thanks.
Technical SEO | | Rogs.SEO0 -
Duplicate Title Tags and Meta Desc even with the correct Canonical Tag
I show a large/growing number of duplicate title tags and duplicate meta descriptions in my webmaster tools. I look at both pages Link 1 - http://www.thatsmytopper.com/wedding-cake-toppers/theme-cake-toppers/beach-theme-cake-toppers/where/color/petal-pink.html Link 2 - http://www.thatsmytopper.com/wedding-cake-toppers/theme-cake-toppers/beach-theme-cake-toppers/where/color/petal-pink/limit/16.html Both pages have the following canonical url: <link rel="<a class="attribute-value">canonical</a>" href="http://www.thatsmytopper.com/wedding-cake-toppers/theme-cake-toppers/beach-theme-cake-toppers.html" > Why does this show up as a duplicate title tag and description to Google still?
Technical SEO | | bhalverson0 -
Duplicate Title Tags On Blogs
Hello Mozzers, I have a client who has a blog and articles section on their website, due to the amount of content they have in these section they have multiples pages so it would be like.. www.bluewidgets.com/blog/p1 www.bluewidgets.com/blog/p2 www.bluewidgets.com/blog/p3 www.bluewidgets.com/blog/p4 All obvioulsy with seperate content in each blog/article posts but the meta descriptions on title tags for this p1,p2,p3,p4 and so on are all the same, is this a major issue? and if so how do I fix it?
Technical SEO | | Prestige-SEO0 -
Advice on too many onpage links
Hi Just done a 250 crawl on a new site I am working on (still under development), all 250 pages seem to have too many on page links, however they do not have any links I can take away This page, for example, http://empleous.com/gb/store/category/398743/shoes?price=20-50 has (according to moz crawl) 252 links on. Seems a little high. What would be the best way to correct this please? I cannot find that many links. I know there are about 85 links in the menu bar but they are all needed and none of the others can really be replaced either. Thanks Carl
Technical SEO | | Grumpy_Carl0 -
Title Tag Wordpress
I need to know how can I personalize the title tag individually in my categories?
Technical SEO | | nafera20