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Thank you, that's a very thorough response. I will take some time to digest and implement your suggestions.

Thank you again. Adam

Hi.

I understand everyone is offering their time for free here so any advice or support is much appreciated.

http://www.cytronex.com
PA 44  ||  mR 4.6  ||  mT 5.73  ||  986 links from 43 Root Domains
DA 33  ||  3,942 links from 71 Domains

We've dropped from position 25ish to position 70ish in keyword searches for 'electric bikes'. I've tried everything and I just don't understand! It's genuine content, the actual product is increasingly popular, we have several links from sites which are (well, to my mind) reasonable quality.

I've only just been brought in to look at this and my lack of any SEO or web experience is not putting my boss off expecting an instant solution As I'm only just getting to grips with it, Analytics was only installed about a month ago so I can't pin point a moment when it dropped.

We're consistently out-positioned by sites with lower PA/DA scores.

Any insight anyone might have would be amazing!

Thanks
Adam