@Kaiwords1 said in National SEO:
I have a serious problem with the domain Spam Score (44%) which seems to have a direct impact on the website ranking nationwide in Germany. The domain itself is not Spammy as I managed to disallow all the unwanted Backlinks and the domain is not penalised by Google Search Console. It ranks very well locally for local keywords but would not show among the 100 positions nationwide as it used to do a couple of years ago, even if I implemented the right SEO strategies and the right backlinks, it just doesn't rank in Germany for national SEO.
This is the website in question: Übersetzungsbüro Kaiwords, do you think there is a way to lower the Spam Score, is there any chance that the website ranks again for national SEO?
Reducing the Spam Score and improving national SEO ranking can be challenging but here are some steps you can take:
Audit Backlinks: Ensure all low-quality or spammy backlinks are disavowed using Google's Disavow Tool. Regularly audit and disavow new spammy backlinks.
Content Quality: Focus on creating high-quality, relevant content that attracts natural backlinks from reputable sites.
Technical SEO: Ensure your website's technical aspects (like site speed, mobile-friendliness, structured data, etc.) are optimized for performance.
Local SEO: Since you're ranking well locally, continue optimizing for local SEO, which can indirectly improve your national rankings.
Link Building: Build high-quality backlinks from authoritative sites relevant to your industry.
Monitor and Adjust: Regularly monitor your site's performance in Google Search Console and other analytics tools. Adjust your strategies based on performance data.
Regarding the Spam Score specifically:
Spam Score is a metric from Moz that predicts the likelihood of a domain being penalized or banned by search engines based on its backlink profile.
Disavowing bad backlinks helps, but improving the overall link profile with high-quality backlinks is crucial.
It's also beneficial to improve the domain authority and trustworthiness signals of your site through legitimate means.
Given your efforts, it's possible to improve your national SEO rankings over time. Consistency in applying these strategies and monitoring results will be key.
Reducing the Spam Score and improving national SEO ranking can be challenging but here are some steps you can take:
- Audit Backlinks: Ensure all low-quality or spammy backlinks are disavowed using Google's Disavow Tool. Regularly audit and disavow new spammy backlinks.
- Content Quality: Focus on creating high-quality, relevant content that attracts natural backlinks from reputable sites.
- Technical SEO: Ensure your website's technical aspects (like site speed, mobile-friendliness, structured data, etc.) are optimized for performance.
- Local SEO: Since you're ranking well locally, continue optimizing for local SEO, which can indirectly improve your national rankings.
- Link Building: Build high-quality backlinks from authoritative sites relevant to your industry.
- Monitor and Adjust: Regularly monitor your site's performance in Google Search Console and other analytics tools. Adjust your strategies based on performance data.
Regarding the Spam Score specifically:
- Spam Score is a metric from Moz that predicts the likelihood of a domain being penalized or banned by search engines based on its backlink profile.
- Disavowing bad backlinks helps, but improving the overall link profile with high-quality backlinks is crucial.
- It's also beneficial to improve the domain authority and trustworthiness signals of your site through legitimate means.
Given your efforts, it's possible to improve your national SEO rankings over time. Consistency in applying these strategies and monitoring results will be key.