Google , Yahoo and Bing have now teamed up to develop unified Meta data standards for all types of content.
I personally see this as the next step to larger world-wide knowledge availability.
Why is this a big deal?
If everything comes together, and every page had perfect markup, the answers to users questions could be answered and validated against the information found on every website that had that answer.
Example: Who is the author of "The catcher in the Rye"
11345 Websites Result : J. D. Salinger
301: Websites Resulted : Jake Salinger
Best Result: J.D. Salinger -> Contact J.D Salinger -> Bio etc.
Information would become the link , user's navigation intent becoming the Anchors.
Here is the URL of the different types of metadata schema's found on google's new schema.org
http://schema.org/docs/schemas.html
- Creative works: CreativeWork, Book, Movie, MusicRecording, Recipe, TVSeries ...
- Embedded non-text objects: AudioObject, ImageObject, VideoObject
- Event
- Organization
- Person
- Place, LocalBusiness, Restaurant ...
- Product, Offer, AggregateOffer
- Review, AggregateRating
What are the benefits of the different categories of metadata being used?
Can anyone site specific case studies done on the enhanced SERP results shown as a result of this metadata?
