Welcome to the Q&A Forum

Hi there,  Our domain Authority has dropped significantly from 26 to 19 over the last month.  This had been fairly stable over the previous 18 months. We haven't done any significant work to the website that I could point to.

Does anyone have any ideas why this would happen? Any recent Google Updates that could be the cause?

Regards

Andy

Hi,

We're experiencing a similar issue. We did have a DA of 27 now 16, a huge 11 drop since our change to https in Feb. Our competitor changed to https in September and has gradually dropped 32 to 20 but only by 4 this month.

It's making little sense when our links are still higher as well as other metrics - but we now have the lowest DA compared to our competitors.

Recently our keywords have plummeted with regards to anything hen related on our stag and hen website. We were on the first page ranking 6^th for terms such as Newcastle hen and hen weekend Newcastle. Now were around 15th this has also began to happen with other keywords. Content wise our pages score 90+ on page optimisation, we do have various keywords on the pages alike our competitors and use the highest searched for term as our page title. Our page speed is good on mobile and desktop.

I’m struggling to see why we can’t seem to crawl back up to the first page when people who are outranking us have minimal content on slow sites. I know we lack back links but this can't be the only reason?

Our website is hangoverweekends.co.uk