On-page SEO checking tool  was a big draw for me to moz, i would go through your websites landing pages with the moz on-page grader tool

http://moz.com/researchtools/on-page-grader

Actually most of the tools you get full access to are pretty sweet, Opensite explorer for your own link profile and looking at competitors i also find very useful.

https://moz.com/researchtools/

I am not from that industry but in my opinion you are along the right lines,

London Digital Marketing Jobs seems like a good choice, To back this

I would take a look at the Bing Webmaster tools if you have them setup ? They offer a wealth of keyword information that google no longer offer, even if it is a separate search engine personally i would expect search trends to be very similar,

Any chance you have an adwords account ?

The keyword tool does the job well , www.google.com/sktool/

Also try Ubersuggest for Google suggested results , http://ubersuggest.org/

If you do have Google Adwords it is an amazing keyword resource by bidding on general/phrase match keyword, once you have some click data, mark your keywords and look at the keywords search terms selected data, I then disallow any search terms we don't want, Using this we have collected a lot of keyword data,

I hope this helps slightly

James

I'm a real fan of the bootstrap responsive design, Looks great and will be good for any mobile traffic, you have already worked on improving your page speeds,

Really impressive, great work

James

Landon,

100% would try playing around with http://ubersuggest.org/

I find it useful for finding some of the high traffic searches around the industry, which can be used for blog article topic research.

For example if its an SEO blog, just a couple of searches like

What is link building? / What is SEO? / What is the best digital marketing software?

You will get lots of ideas that users have been searching for.

Hope this helps

James