Morning all,
I have a client who is planning to expand their product range (online dictionary sites) to new markets and are considering the acquisition of data sets from low ranked competitors to supplement their own original data. They are quite large content sets and would mean a very high percentage of the site (hosted on a new sub domain) would be made up of duplicate content. Just to clarify, the competitor's content would stay online as well.
I need to lay out the pros and cons of taking this approach so that they can move forward knowing the full facts. As I see it, this approach would mean forgoing ranking for most of the site and would need a heavy dose of original content as well as supplementing the data on page to build around the data. My main concern would be that launching with this level of duplicate data would end up damaging the authority of the site and subsequently the overall domain.
I'd love to hear your thoughts!
