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Based on the above recommendation, I've added ~200 words of content to the homepage via a flyout. Two weeks have passed and I'm still ranked at the bottom of page two for my keyword "Philadelphia wedding photographers" despite having Moz domain/page rank similar to the top listing.
I can't seem to figure out what's wrong...I appreciate any further suggestions!
Hoping for some guidance here. I am trying to place anywhere on page 1 in google organic search for my targeted term "Philadelphia wedding photographers." My blog posts rank very well for their own keywords/long-tails, but I'm having trouble ranking my homepage for my main aforementioned keyword. The frustrating part is that my SEOmoz domain/page authority should easily place me near the top of page 1, but instead I'm at the top of page 3 (down from page 2 last week).
Potential issues that I am aware of:
#1 backlink anchor text is non-branded (branded is 2nd highest..I am working to fix this over time)
Homepage itself is bare content due to nature of photography niche (though, my title tag and header focus on keyword and brand). I'm sure everyone will recommend that I increase homepage content, but virtually all competitors have a similar lack of homepage content so I don't understand how I rank so low given my page/domain authority.
I've received 1 unnatural link notice from Google on March 22, 2012, but this is the only time, and really had no visible impact on my traffic.
I have no local listing. I will remedy this in about 2 months when I have a physical location. Regardless, organic (non-local) listings are important to me because my physical location is 30 minutes outside city center.
Is there a specific way that my website and Facebook page need to be connected in order to receive social graph juice? Currently, my website has some social plugins to like/share/tweet my content...and my FB page has a link to my website in the About section. (They also both use the same brand name). Most of my social activity (likes/shares) is directly on my Facebook fan page, and not on my website.
Thank you in advance for any advice you may have! I'm hoping that someone is able to point out a strategy other than 1) more (branded) backlinks and 2) more homepage content!