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Questions created by Benni
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How can I provide titles and descriptive text for our list of USPs on the same page optimized both for usability and SEO
I am rebuilding our website together with an agency and I am stuck with the following problem: We have a page which will provide the visitor with a quick and convincing impression why he should chose our enterprise. On this page we want to show our USPs (Unique Selling Points) each with a title and a short description. Now my preferred way of presenting those USPs would be of a list of the titles (which permits to see all USPs without having to read a lot of text) where each title can be clicked to expand the description (in case you want to know more about this specific USP) and if you click on another title the previously clicked title description will collapse and the new description expand and so on (similar to this page: http://www.berlin-city-immobilien.de/38.html - I'm talking about the list in the middle of the page starting with the headline "Dabei profitieren Sie von folgenden Vorteilen"). Since I also want to use these descriptions as on page SEO-texts I checked whether Google might not index or at least value "click to expand content" less than plain text in the body of the page and I stumbled over this article: https://www.seroundtable.com/google-hidden-tab-content-seo-19489.html. According to this article Google will definitely discount the descriptions on my page. Does anyone have an idea how to solve this problem? Either by suggesting a different way to show titles and descriptions on the page or maybe by suggesting a workaround so Google will not treat the descriptions as "click to expand text". Thank you already in advance for your input.
Technical SEO | | Benni
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