Hi Rand,
I am working with a bank that would like to rank as many parts of the company site as possible for the company name. While I understand the results on subdomains vs. subfolders, the question is, if we go with subfolders, will google rank multiple parts of a site within the top 10 results thinking that preference is giving 1 spot to the named URL.
it is better to structure this as:
Using subfoldersamericanbank.comamernicanbank.com/careersamericanbank.com/reviews
or (use subdomains)
americanbank.comcareers.americanbank.comreviews.americanbank.com
or (set up new domains)
americanbank.comamericanbankcareers.comamericanbankreviews.com
Thanks for your perspective.
Jeff