Hi Moz'ers - I have a question...
Just to set the stage, we're a small recruiting firm, with an even smaller marketing department. I'm essentially a one man wrecking crew and don't have a ton of extra time. That being said, I know that page rank (and local office rank) are critical to our inbound lead generation, so I'm willing to invest some of my time into doing it right.
The issue I'm having is ranking high as a local business in Austin, New York, San Francisco, and London, UK (to name a few). So far I've solved this through building dedicated subpages on our .com site and link building key word anchor text towards those pages. The only page that's not really gaining traction is our London page.
So I decided to clone (most of) the site, tweak the text (to try and avoid dup text), and try and get that page to rank. I'm also having it hosted on a local server, have it using a local domain address suffix (co.uk), using local hreflang (on our .com site), created dedicated web 2.0 sites, and done my best to do some link building.
The problem I'm facing is crapy local ranking, and limited bandwidth to maintain two sites.
Should I:
A) Scrap the co.uk site and focus on the .com (and subpages)
B) Keep the co.uk domain, and just redirect the URL to our .com page
C) Keep the co.uk domain, send all links from the home page to the relevant page on our .com page, and set up 301 redirects for all other relevant pages.
D) Hire someone to clean up, rewrite, and upkeep the co.uk site because it has the most SEO value in the long run and is the only way I'm going to be able to rank locally in London.
What are your thoughts? Thanks in advance!
Tim
Our European Site - http://bettsrecruiting.co.uk/
Our US Site - http://bettsrecruiting.com/
