I have a client that gets great ranking in a certain city mainly because that is their main corporate office and the address and city name is all over the place in their content. I am about to embark on getting them higher ranking in other cities as well and am looking for the best approach to make that possible.
My thoughts...
1- create seperate content for the other locations, but the body information would probably end up looking duplicate, but I could be more specific with title, description and content realting to that specific city.
2- add the additional cities to the current content???
Need some expert advice.
Thanks