So we have a client who is a plumbing franchise with about 150 franchisees across the country.
Because its a plumbing franchise the businesses don't have street addresses (apart from the franchisee home addresses but we don't want to use those)
We used to have bulk uploaded listings for the franchise locations and used the GPO address is the suburb/city as the address and got away with this fine for years. Google has copped onto this and asked for reverification of the listings by post now. So my question is what's the best way to optimise places for 150+ locations.
As a quick fix, we're going to add a new places location as the master franchise HQ office (address exists). We can then add all the suburbs/areas serviced into this location which may or may not show up for local searches in those areas.
We could potentially verify all listings by mail by using private mailboxes but mail verify on a mass scale like that is likely to be flaky not to mention an admin nightmare.
Does anyone have an experience with this and how they got around it?