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We have a plastic surgery client in Las Vegas that we've been working with for about a year. We've got all the technical infrastructure of their site running well (running on Hubspot), we've gotten the appropriate keyword markup done like H1s, title tags, etc. We also disavowed a large amount of spammy backlinks that their previous SEO provider had built that was penalizing them last year. Now our ongoing work is primarily blog content production (topics are split between long-tail procedure-specific keywords and more general health and beauty content), as-needed new web page production, and content sharing over email and social media. Their organic search traffic saw excellent gains for several months, but organic search growth has flattened out now. What should we do to restart organic search traffic growth?

One of our clients was told that they need to implement schema on their website, and now they're very concerned that the lack of schema might be holding them back. We could certainly implement it for them, but I'm doubtful how much of a difference it will make. The client is a plastic surgery practice, so their content is fairly straightforward (services, locations, photo galleries, etc.). We're planning to add schema markup to their name, address and phone info in their website footer, but we're not sure if it's worthwhile doing anything beyond that. (I'm assuming schema markup for customer ratings would best be handled by a dedicated review management system like RealPatientRatings.com). What would you recommend for schema implementation?