@FinixioDigital You need to use Google's disavow tools. It's free and effective.

Here is the link: https://support.google.com/webmasters/answer/2648487?hl=en

Hi @HFM97,

I do not have high level knowledge. One of my friend run a digital marketing company. So, I have been learning.

From my experience, You have 2 options:

First of all, you will hire a freelancer and rank for easy keywords but some may ghost you at the middle of the project and some may work really well. It's a great idea if you have enough time.

Secondly, You will hire a Marketing company and you will still need to verify them by being in a meeting.

Also, You can continuously learn SEO. it does not have any ending and you will always learn something new.

Try to hire and pay properly. Otherwise, there is a chance of getting scammed.

@dluman40 can an admin delete this reply. I was about to post it in different question about chatgpt content.

AI content is not a problem.

The biggest problem here is if you are providing robotic unhelpful answer to the user who might be struggling with certain fatal issues.

You will need to re-touch the content profoundly and give it a personalized vibe so that user get satisfied.

Google still rank unhelpful content but I am pretty confident if you have great content with solid SEO using a tool like MOZ. You have better chance than the ranked websites.

Disavow your bad links.

here is the google's guide on disavowing bad links.