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Hi SEOMOZ and it's USERs, Been trying to find my answer online but now after three weeks of reading blogposts I'm going to try this. 🙂 My website was ranking really good on 10 important keywords but not so good on the long tail, between 11 - 50 on maybe 30 different other, not so important keywords.
So I began doing some work (I'm a newbie) but this is what I did:
1. Changed top navigation structure to get 4 other pages (w/ keywords as links) in it. (used a dropdown)
2. Wrote plenty of text that was a good fit for the page. (The text is OK and not to spammy looking.)
3. Added three links from high quality sites with keywords as links to these pages. I added them from my own site that is on the same server, same IP. 😉 I know, not looking so good.
4. Changed URL structure on a couple of pages to get a keyword in it. (did a correct 301)
5. Changed to better Titles and headings on the page. Keywords in them both but not the same. The result:
1. My 10 most important keywords I began ranking even better. I rank no. 1 on 9 out of 10.
2. Almost all the other pages went from ranking ~ 15 - 50 to not > 50. It has now been 4 weeks since I did most of the changes and 3 weeks since all the pages was hit > 50. So now I'm thinking about what to do?
1. Should I clean up my text, titles so they don't look to over optimized?
2. Should I remove my links from my own pages? (my link profile in general is actually pretty good.)
3. or should I just wait? Because changing more will just indicate to Google that somehing fishy is going on 😉 ? In the beginning I hoped that Google killed my rankings just because of the big changes. But now after 3 weeks I'm more sceptical and thinks I've been hit by a over-optimizing filter. According to webmaster tools I've not been hit by a manually penalty. Please, help me. I would really appreciate all ideas from people here with more experience.