There are a few reasons why your domain authority may not have changed. Here are some of the most common reasons:

Your backlink profile is stagnant. If you're not actively building new backlinks, your domain authority is unlikely to improve. Moz's algorithm takes into account the quantity and quality of backlinks when calculating domain authority, so gaining new high-quality backlinks from authoritative websites is essential for improving DA.

You have toxic backlinks. If your website has backlinks from spammy or low-quality websites, these backlinks can actually hurt your domain authority. Moz's algorithm takes into account the quality of backlinks when calculating DA, so it's important to audit your backlink profile and disavow any toxic backlinks.
Your website's content is not high-quality. The content on your website is another factor that Moz's algorithm considers when calculating domain authority. If your content is not high-quality, it's unlikely that your domain authority will improve. Make sure your content is well-written, informative, and relevant to your target audience.

Your website's technical SEO is not good. If your website's technical SEO is not good, it can also hurt your domain authority. Make sure your website is properly indexed by search engines, and that it loads quickly and errors-free.
If you've ruled out all of these factors, and your domain authority is still not changing, it's possible that you need to be patient. It can take time to build up domain authority, and it's not uncommon for DA to plateau for a period of time. Keep working on improving your backlink profile, creating high-quality content, and optimizing your website's technical SEO, and your domain authority should eventually start to improve.

Here are some additional tips for improving your domain authority:

Build backlinks from authoritative websites. This is the most important factor for improving domain authority.
Create high-quality content. Make sure your content is well-written, informative, and relevant to your target audience.
Optimize your website's technical SEO. Make sure your website is properly indexed by search engines, and that it loads quickly and errors-free.

Be patient. It can take time to build up domain authority, so don't get discouraged if you don't see results immediately.

I hope this helps! Let me know if you have any other questions.
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Yes, you should add keywords when setting up a new campaign for a client. Keywords are the foundation of any successful SEO campaign. They help your website rank higher in search results, which leads to more traffic and conversions.

When researching keywords, you should consider the following factors:

The intent of the searcher. What are they looking for when they search for your keyword? Are they looking for information, products, or services?
The competition for the keyword. How many other websites are ranking for the keyword? If there is a lot of competition, it will be more difficult to rank high.
The search volume for the keyword. How many people are searching for the keyword each month? A higher search volume means that there is more potential traffic for your website.
Once you have a list of relevant keywords, you can add them to your campaign. You can also use keyword research tools to help you find new keywords and to track your keyword rankings.

Here are some tips for adding keywords to your campaign:

Use a variety of keyword match types. There are three main keyword match types: broad, phrase, and exact. Broad match keywords will match any search query that contains the keyword, while phrase match keywords will only match search queries that contain the keyword in the specified order. Exact match keywords will only match search queries that are exactly the same as the keyword.
Use negative keywords. Negative keywords are words or phrases that you don't want your website to rank for. For example, if you sell shoes, you might want to add the negative keyword "free" so that your website doesn't show up for searches like "free shoes."
Use ad groups. Ad groups are a way to organize your keywords. Each ad group should contain a related set of keywords. This will help you to create more targeted ads and to track your results more effectively.
By following these tips, you can add keywords to your campaign that will help you to achieve your SEO goals.

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