Yes for screen readers and using it as alt and title for your images that are there. So you are not trying to trick Google, you are trying to figure out a way to mark what is actually there. For google image search, I have had success ranking images even if used as backgrounds in divs by naming them with what I was trying to rank them for. Since I could not use alt or title I named images with my target in them. These images were all for a brand query.

Example: image on mybrand.com named mybrand-imageName.png

we were able to get most of those images to show up when doing an image search for mybrand

I think that adding title to the div is the only way for you to do a background image in CSS.

You can cheat a little by then loading a transparent image in the container that the background image is in, make this transparent image have an alt tag and title tag for whatever your background image is about.

If you are doing this for seo purposes this should work, if you are doing it to have the html well formatted, there is only the div tag.

Cheers!
-Erick

Hi Jess,

Set up a Google My Business profile for the location of your satellite office. Once you set it up Google will send you a physical post card through the US Mail with a code on it. Once you receive that post card log back in to the Google My Business Page of your satellite location, and input the code. Make sure you fill out the Google My Business profile for this location 100% plus add pictures of your location/business. Once you have done that you will receive your listing and pin in the maps. You can find a lot of tutorials online for how to optimize your google my business listing. If you need any help message me, I'd be happy to help answer anymore of your questions.

Another tip is to also add a picture to http://www.panoramio.com/ with your info. This is a google earth project. Just make sure your photo meets the guidelines. We did this and our listings show up. Not sure if it really does help or not, but it doesn't hurt.

Good Luck!
Erick