I've been advised that too many requests are being sent (presumably to the server?), how can I reduce these and were else should I look to increase speed?
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What are the most common reasons for a website being slow to load
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Is this PPC claim true?
I want to optimise our marketing spend and was concerned about the high conversion rate of one of our products. When I suggested stopping PPC I was offered this advice:
'It is vital to keep spending on brand terms to prevent competitors bidding on your brand terms and taking the top positions'
This this true and if so why would anyone want to bid on our brand terms?