Dear eyepaq,
Many thanks for your reply, that's great.
Like you say, I'm sure that my change are good for the future so when the panda filter (sorry for having used the word penality, in France we used the word "filtre", it's difficult to speak in other language :p).
you don't have to be good to stay safe or recover from panda, you need to be better then the rest of the sites that are covering the same niche.
I'm ok with that, that's the only point on which I have no idea to be better. I have see all the most important US coupons websites to help me but they are to big for me. Technically they are better, better design and I think they have a lot of persons which work every day for the website. In France, there are less competitors, 5 biggest and all the other are very simple website like mine.
+ panda it's only about the content (site speed, affiliate format, links etc are not taking into account - for those you have other filters and penalties)
I know, but havind a better speed is good for visitor. I think it's good for Google to show that speed page is important for the website.
Spot the ones that are still up and try to improve the content in order to be better then those are have a different approach for the same niche / area in order to get a spot for the diverse spots. In this way you will get back.
I will work on this :).
First assess the situation and see if you can be better - in terms of content - then those that are still on top in visibility that are targeting more or less the same content as you do. If you can beat them - change your content strategy and approach the same content in a different format and flow in order to make it on the top results as one of the sites that are part of the diversity results.
Ok but it's very difficult. I use 2 websites on my niche that have better traffic than. Why these 2 websites ? Only because they have a simple design and not a lot of options on the merchant pages. These 2 websites have problems which I haven't got but no pand filter and better traffic. The reason ? They are oldest than me and they have a lot of links (one have more 1 million link). So it's not very clean but they rank well.
Just a last question. Do you think it's better for me to "crypt" the coupon code (on the html code) ? Why ? Just because Google can see that we have all the same code. If I use a crypt code, perhaps it will be better to say "I have unique content" ? Do you think that it'a a good idea ?
Once again many thanks for your post. You are very clear for me and you give me another vision to solve my problem :).
Sincerely,
Florent