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Hi there. Did you have a specific page/example in mind? Generally, when I think of an 'influencer', I think of an individual person. I can see the lines being blurred by parody or anonymous accounts where the person running the show isn't public, but at the end of the day, a person is behind the content and interactions. This might also be helpful: https://influencermarketinghub.com/what-is-an-influencer/

Hi there. A few other questions might help narrow down the issue. When you mentioned the sessions, were those specific to organic or via all channels? If that number is a total, are you able to narrow the drop down to any single channel? Are there significant differences between mobile and desktop traffic, and discrepancies there? Were you getting referral traffic from any other site(s) and that link was removed or is now broken? If you are tracking keywords, has your rank dropped from any high-value keyword? Have you checked search console keyword analytics to check for trends related to brand or non-brand search volume or rank drops? Have the SERPs changed for any of the target keywords that you were previously performing well with - example, did a new knowledge graph appear? Are people running paid ads when previously there were no paid ads? These are all areas to check for changes that could result in a substantial drop. I hope this helps!

Is it important? Yes. Will it make or break your SEO efforts? Probably not. I would consider it a 'best practice' but not a high on the list of prioritizations when going through an audit or update. There's actually a full Moz Blog on this - dated, but still relevant: https://moz.com/ugc/10-tips-for-optimizing-your-images-for-search and a WBF Video: https://moz.com/blog/seo-photos-visuals-graphics-whiteboard-friday

I personally don't see anything wrong with this approach. Many large sites have 'duplicate' title tags with localized information switched out. For example, if you search for 'restaurants in xxx' - TripAdvisor currently has 'THE 10 BEST xxx Restaurants 2018' for every destination I am searching. This could be an opportunity to do some site-wide testing to see which MD variation presents better results (or if variations have little to no impact). I would focus on making the best, most compelling copy possible versus trying to make them all 100% unique.

Hello there! Without knowing anything else about the website, these numbers do sound incredibly unrealistic. Though nothing is technically impossible, I feel that setting realistic expectations upfront is incredibly important. Did you perform an audit of the site and discuss goals and the scope of work prior to being hired by this client? Also, do you know why the client chose those numbers as goals or are they arbitrary? My recommendation would be to meet with the client and discuss your concerns, recommendations (including other methods of generating traffic), and realistic goals for the website as a whole and how that could correlate with increases in traffic over time. I feel that it is better to part ways in advance if you do not feel that you can meet the (albeit unrealistic) expectations of the client versus disappointing them and potentially tarnishing your reputation in the long run. I also personally feel that guaranteeing traffic or using only traffic as a KPI or success indicator is a slippery slope. What is the true end goal? In this client's case, would it be paid subscriptions? Consider educating the client on the value of the quality of traffic versus the pure quantity of traffic and incorporate CRO into your recommendations to define your conversion funnel and optimize your conversion events. Just a few thoughts off the top of my head - hope this helps!