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Great, thanks guys, this is helpful!

Hi everyone, I am a psychologist in private practice in Colorado and I recently went from one location to 2 locations. I'm currently updating my website to better accommodate the second location. I also plan continued expansion in the future, so there will be more and more locations as time goes on. As a result, I am making my websites current homepage non-location specific and creating location landing pages as I have seen written about in many places.

My question is: I know that location landing pages should have unique content, and I have plenty of this, but how much content is it also okay to have be duplicate across the location landing pages and the homepage?

For instance, here is the current draft of the new homepage (these are not live yet): http://www.effectivetherapysolutions.com/dev/

And here are the drafts of the location landing pages: http://www.effectivetherapysolutions.com/dev/denver-office

http://www.effectivetherapysolutions.com/dev/colorado-springs-office

And for reference, here is the current homepage that is actually live for my single Denver location: http://www.effectivetherapysolutions.com/

As you can see, the location landing pages have the following sections of unique content:

• Therapist picture at the top
• testimonial quotes (the one on the homepage is the only thing I have I framed in this block from crawl so that it appears as unique content on the Denver page)
• therapist bios
• GMB listing
• driving directions and hours
• and I also haven't added these yet, but we will also have unique client success stories and appropriately tagged images of the offices

So that's plenty of unique content on the pages, but I also have the following sections of content that are identical or nearly identical to what I have on the homepage:

• Intro paragraph
• blue and green "adult" and child/teen" boxes under the intro paragraph
• "our treatment really works" section
• "types of anxiety we treat" section

Is that okay or is that too much duplicate content? The reason I have it that way is that my website has been very successful for years at converting site visitors into paying clients, and I don't want to lose aspects of the page that I know work when people land on it. And now that I am optimizing the location landing pages to be where people end up instead of the homepage, I want them to still see all of that content that I know is effective at conversion.

If people on here do think it is too much, one possible solution is to turn parts of it into pictures or put them into I-frames on the location pages so Google doesn't crawl those parts of the location pages, but leave them normal on the homepage so it still gets crawled on there.

I've seen a lot written about not having duplicate content on location landing pages for this type of website, but everything I've read seems to refer to entire pages being copied with just the location names changed, which is not what I'm doing, hence my question. Thanks everyone!