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thanks for trying to help! I meant when I choose 3 competitors at creating a campaign, it gives me the option to enter 3 URLS which are later defined as the campaign's objectives. Is there a guide to choosing those compeititors?

Sorry for not being clearer. Thanks again.

I need to use the competition analysis tool efficiently. I don't want to choose too big or too small competition, I am a startup affiliate website with 0 traffic. Is there guidelines for doing this?