I believe, and have heard, although i haven't proved it, that Google thinks of pdf's as technical content, which is very good for SEO. That said, its probably good to have a brief html text entry for the pdf, with a link to the pdf. That way you can summarize the content of the pdf, add value to the content of the page, make it relevant etc... But then perhaps you have to consider duplicate content. I believe you can add meta to the pdf if its editable that way, and consider if it is duplicate content, then make the html page meta canonical, and establish the pdf as the original.
![highersourcesites highersourcesites](https://moz.com/avatar/large/0/h.png)
Best posts made by highersourcesites
-
RE: Should I convert PDFs to pages?
-
RE: Google isn't displaying the www. for my site in the SERPS
its an either or, or both. When you have both sites that have links to them ( domain and pages with and without www)
google thinks there are two domains there, and splits the link juice. You can tell if its a problem by using the google operator "site:domain.com" and site:www.domain.com ( sub your own domain name there) to see if you have both types indexed.
If you do have that problem ( the "canonical problem") then you can use a 301 redirect in your .htaccess file ( if you have an apache web server), or if you have a windows web server, then you have to use a few programs in your root directory to accomplish the same thing - to let google know there is only one site. The 301 redirect is a 'permanent' redirect, and hopefully all the link juice one domain has will transfer to the other. You only go to the webmaster tools after you have done the above.