I'm working on the rebranding of an ecommerce site
We're going to do a domain migration and since half of the current traffic is coming from organic searches I'd like to estimate possible fluctuations on this channel.
**Do you have any rebranding experience? or can suggest good case studies on this? **
(Technically speaking we know the protocol and also on the communication/strategy side we're covered.. we just need an estimate of the organic drop.. in the worst case scenario)
