Hi there,
Our online business https://www.irishcelticjewellery.com is based in Ireland but targets USA and European markets.
We have been heavily focused on Adwords as the primary traffic source, and a few months ago attempted to revamp and fine-tune this, which negative results. I believe we moved too fast and changed too many configurations too quickly.
Organic traffic has been neglected, and so has stayed flat at approx 10% of traffic, however analytics suggests that the majority of these visitors have less than 30% bounce rate, view more than 6 pages/visit, and have been the source of more than 50% of our sales over a 2 year period.
Based on this, I see a huge need to focus on organic now, and I'm wondering if you have any advice on building back-links. I have begun listing the website in as many relevant business directories as I can find, and we recently began pushing the website on social media as much as our budget allows.
I'm mainly considering targeting complimentary websites, asking them to link to us in exchange for a 4-5% of each sale originating from their backlinks to us. Is that a realistic approach to building backlinks? and do you think this kind of arrangement will be well-received generally? We're a small operation, with a tight budget.
Also, Is social worth pursuing?
Thanks in advance, any advice is much appreciated.
Alan
