Welcome to the Q&A Forum

With Hummingbird update, my client's personal injury lawyer site went from very good positions for top terms in Google to oblivion. The site had primary landing pages for parallel terms such as "dog bite lawyer" and "dog bite attorney", among other. He does work in Philadelphia and Pennsylvania, so we focus on key phrases for both "Philadelphia dog bite lawyer" and "Pennsylvania dog bite lawyer" etc. I've decided to investigate siloing more deeply, but am unsure whether Google now considers attorney searches to be the same as lawyer searches, which would mean we would silo for "Pennsylvania" and "Philadelphia" not "Attorney" and "Lawyer". Any real world experience in this anyone? Thanks

I have a theory that Google may be trying to be fair to white-hat-seo sites that are doing the right things with blogging, linking, social media, etc. [ie that deserve equal good positioning] are being cycled to and from the first page, perhaps in a weekly or monthly basis. My theory would be that they are purposefully doing it to give those sites more equal exposure. My case: I've had top rankings for http://thedogbitelawyer.com for almost all of the important terms for dog bite lawyers for a couple of years now. When Penguin came out we lost some ground across the board, and identified that perhaps there was too much duplicate content left over from when I inherited the site. I reworked the site wording and link structure a bit and gained back positioning. Since that time we are up and down like a yo-yo on the top terms! Anybody else have this suspicion? If it's true, I don't need to stress, if we are bouncing around for other reason's I'd better keep stressing!

I need advice on retooling my website for my SEO biz. I have shifted my business model from graphic designer who does websites, to "internet marketing consultant who does graphics too". My main website and domain name is over 10 years old, so I've made the decision to keep it, even though it has no keywords in the name.  The name works well for the new business, otherwise. The site has a PR3 and I rank well for small business advertising terms, which gets me graphic design business. I intend to keep doing graphic design, but that is a smaller part of my income. I had considered making 3 satellite sites with keyword domain names to cover my offerings of graphic design SEO, website development, and internet marketing. But am leaning against it for several reasons (that all of us SEO's know) but mainly the fact that I cannot keep up with both working for my clients and blogging on multiple sites and link building for multiple sites. So my question is (you knew there was one coming, right?), what is the best approach to building categories of web development, internet marketing, and SEO into my existing graphic design/advertising oriented website? This is slightly embarrassing to ask as an SEO, but given the multiple approaches possible, and knowing the importance of doing it right the first time, it's best to get an consensus perspective on the BEST approach. My main concerns are the navigation system and the links from the homepage into the site. I have too many pages I've identified as essential to link off of the home page and navigation menus? (Website development, social media marketing, link building, keyword research, pay per click, online advertising, graphic design, brochures, catalogs, Logos, Branding, SEO, keyword research etc.) I've always tried for the ratio of one link off of any page for every 100 words of content. Do I create a home page that is of monster proportions? Do I just have the 4 basic areas linking off the home page then create a "landing zone" of 4 folders and create down from that? I am concerned about URL length as I go deeper with that approach. Or, does it make more sense to have a dozen second-level pages, and not link them all off the home page, and build from beneath (and relying on external juice). Next issue is the nav system. It will be huge. Am I best off just keeping it to 4-6, and creating subnavigation on everypage within the site according to section (PITA)? I've read dozens of blog opinions on how much nav systems do or do not hurt link juice. I've always thought footer links were right next to worthless to pass any juice, but given this situation, does it make sense to make a footer link for each major page (about 20)? Thanks for your opinions.