Hi Matt,

I'm not aware of any tool or application that can provide overall search volume for a particular term on a daily basis. There are several ways you can half-extrapolate the data. You can find out a keywords share of search volume for a particular week (using a tool like Hitwise, for example) or you can set up an AdWords campaign, bid on the term and work it out from the impressions data provided.

However, I think you need to rethink why exactly you or your boss wants that data. SEO is a long term strategy. You can't just turn it off at the weekends if there is no search volume. If the aim is a to optimise a PPC campaign, however, you should be able to make use of the data Google provides.

Thanks,

K

Hi Mike,

I think by extensions you are referring to Google's Sitelinks which appear below the search result. You can't set these yourself but you can demote certain links if you don't think they are relevant in Google Webmaster Tools>Configuration>Sitelinks.

Thanks,

K

Hi Bob,

There are no rules on link styling. It is purely up to you how you want to style all elements of your site and you can control this via CSS: http://www.w3schools.com/css/css_link.asp.

Thanks,

K

Hi Tyler,

You're right to dismiss stuffing keyword variants into your Google Places listing. The best way to go about this is to encourage more reviews on your Google+ Local page and beyond.

Set up your business location(s) on local review sites which Google uses as citations such as Thomson Local or Yell. Include call to actions for feedback on your website and any communications you have with your customers. Authentic reviews should naturally contain these keyword variations and (even better) should increase your overall propensity to rank in the space due to the (hopefully) positivity of the reviews.

Secondly, optimising your website or a particular page that serves a local intent would contribute towards a better ranking.

Keep in mind that the local algorithm is a unique beast. There are plenty of reasons why you may not be ranking for these search terms. For example perhaps your locality, the quality of your competition or the intent behind the search has determined your ranking. David Mihm, the Director of Local Search Strategy at SEOMoz conducted a survey last year to determine the importance of several local search ranking factors. As you can see, there are more than "several" factors.

Hope that helps,

K