Latest posts made by larry.kim
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RE: Determining When to Break a Page Into Multiple Pages?
A few years ago there was a benefit of breaking up a document into smaller chunks - say, for every h2 (second level headings) The idea was that rather than having one big document, you could have lots of small ones to rank on all your h2's. And it seemed to work pretty well. Today, I'm finding that the content that does the best from an seo perspective is my longest content. And that the big content does way better than the sum of the parts. So, I would no longer recommend chunking up your articles, unless they're just too long to read. Some of my best articles have 2-3 thousand words. I also find a nice correlation between number of comments and my best posts. So I leave them all on the same page, making it super long. For some examples of super long content that are doing great from an seo perspective, check out the group interviews on my site (wordstream.com). Those articles have +10 minutes on the page on average and generate tons of traffic for my site. Google these for example: Ppc bid management guide, Importance of ab testing, (etc.)
posted in Technical SEO
Best posts made by larry.kim
-
RE: Determining When to Break a Page Into Multiple Pages?
A few years ago there was a benefit of breaking up a document into smaller chunks - say, for every h2 (second level headings) The idea was that rather than having one big document, you could have lots of small ones to rank on all your h2's. And it seemed to work pretty well. Today, I'm finding that the content that does the best from an seo perspective is my longest content. And that the big content does way better than the sum of the parts. So, I would no longer recommend chunking up your articles, unless they're just too long to read. Some of my best articles have 2-3 thousand words. I also find a nice correlation between number of comments and my best posts. So I leave them all on the same page, making it super long. For some examples of super long content that are doing great from an seo perspective, check out the group interviews on my site (wordstream.com). Those articles have +10 minutes on the page on average and generate tons of traffic for my site. Google these for example: Ppc bid management guide, Importance of ab testing, (etc.)
posted in Technical SEO
Blog Posts
11/1/2016
If two competing domains both have great, snipp-able results, how does Google choose one over the other? Larry Kim has an idea, and it has everything to do with your engagement metrics.
10/4/2016
Engagement is a huge but often ignored opportunity, and may be an important aspect of Google's machine learning algorithms. Larry Kim shares new findings to support the theory that these algorithms reward high user engagement.
9/6/2016
Why do top-performing posts often also have a high number of shares? What exactly is causing these observable correlations? Larry Kim shares the results of his study and delves into answering these burning questions.
8/9/2016
Stuck in a CRO rut? These brilliantly straightforward tips will fundamentally change your conversion rate optimization strategy.
6/9/2016
Do website engagement rates like bounce rate, time on site, conversion rates, and dwell time impact organic rankings? Larry Kim examines the data and gives you some promising ways to boost website engagement rates.
5/3/2016
Click-through rate is incredibly valuable, but often overlooked when it comes to optimization. Larry Kim is here to let you in on his secret formula to achieving optimum CTR on content that didn't do so well, with boosted conversions and rankings on the side.
4/18/2016
Does organic CTR data impact page rankings? Sharing recent research findings, Larry Kim makes the case that RankBrain and higher organic click-through rates are deeply intertwined.
1/25/2016
It's time to start paying more attention to what LinkedIn can do to broaden your reach. In this article, Larry Kim shows you how to drive engagement and qualified traffic to grow your business and brand using LinkedIn updates and Pulse.
12/2/2015
Don't give in to the temptation of paying for bogus followers. For the same amount and with a little ingenuity, you could buy real Twitter fans with Followers Campaigns — and get a few other bonuses out of the deal, too!
1/6/2014
Last month, I was on Fox Business News. How did this happen? In this column, I’ll share a step-by-step, replicable process you can use to get yourself on TV.
11/25/2013
Today, I'll share with you a case study on how we used remarketing to make our content marketing and SEO efforts up to seven times more effective. In the last two years, we've moved beyond just doing SEO and I'd love to show you the lessons we've learned in the time it took to get here.
3/26/2013
In my article today, I’d like to summarize for you five key mobile SEO trends to look out for, based on all of the exciting changes that are happening in the world of paid mobile search.
11/1/2012
After analyzing a billion dollars of annualized AdWords spend, Larry Kim shares his top five SEO insights and strategies gained from pouring over all that paid search data, and outlines how you can use them to better understand trends in organic search.
10/23/2012
Want to know how to get a link from the Wall Street Journal? In this content marketing case study today, I’ll describe in detail exactly how my team and I recently did just that!
9/26/2012
Ahoy, SEOmoz UGC blog lubbers!
Great SEO always starts with great keyword research – unfortunately, getting high-quality, actionable keyword data can sometimes be challenging for seve...
8/3/2012
Clicks on paid search listings beat out organic listings by nearly a 2:1 margin for keywords with high commercial intent in the US. Is SEO still a viable marketing tactic for the average small business owner?
5/29/2012
Last week’s Facebook IPO may go down in financial infamy as being the biggest and most high profile IPO flop of the century – and this Internet Marketer's content marketing efforts may have inadvertently triggered the epic Facebook IPO meltdown. Sounds ridiculous and completely preposterous, right? Read to the end of the story and decide for yourself!
Larry the CEO of MobileMonkey, Inc. a popular Facebook Messenger Marketing Platform used by millions of users. He's also the Founder & CTO of WordStream, the World's leading provider of PPC marketing software, including the AdWords Grader and the 20 Minute PPC Work Week. The company employs approximately 300 people and manages a Billion dollars of Ad Spend for tens of thousands of companies, and was acquired by Gannett for $150M in July, 2018
