I have been tasked with improving traffic/leads to www.intertek.com. The problems we face are that I only work for one of the business units. There are many within the company and they all work independantly. The services my division offers range from ISO certification to food safety/testing to oil and gas services.
They want to increase their quality content and traffic.
What is the best strategy to approach working with a company this diverse and the limitation of managing 500 pages of a 15,000 page site? What are the first steps and what actions do you think would give the best results?
