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Hi

How regular are you updating content on the site?

We've found that regular updating and tweaks to content on pages to improve the pages content & user's experience helps the page indexing & frequency.

Looking at analytics and seeing what customers are searching for on your site can help you then improve the content on pages, by going back amending and improving page content we've found Google returns more often to re-index.

Dan

We've had situations similar where a client has multiple ecommerce stores both with the same physical address on contact page and they weren't penalised or hurt by any traffic loss, however although they were selling products from same catalogue, there were distinct differences within the content.

2 separate brands were used, and unique product descriptions & category descriptions for example. Individual social media channels with unique content also.

So these other factors perhaps need to be taken in consideration and context is important?

Is all the content on the sites the same?

Cheers

Dan