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Thanks for the response Bronn.

While I am not sure what a PBN is, it sounds like it is outside Terms of Service.  I am trying to avoid anything that will harm our website so it doesn't sound like something for us.

The video seemed within Terms of Service/Webmaster Guidelines though so I am not sure if they are related.

Is there anyone who can reassure me that this process described is within Google Webmaster Guidelines?

So I have always thought of Google establishing an Entity (by entity I mean https://goo.gl/RP8e9B) by looking at the markup on a website.

Recently watched a video that discussed creating an entity by using external websites.  I have a feeling that you do not have to go off of the main website to have an entity created.

Is there anything valid in this concept/video?  (https://goo.gl/CNe7qD) The concept focuses on creating branded pages on properties owned by Google and various other well known websites.

My main concern is whether this is something I should do for our website or if just doing the little bit of social marketing we are doing is fine.

So I have always thought of Google establishing an Entity (by entity I mean https://goo.gl/RP8e9B) by looking at the markup on a website.

Recently watched a video that discussed creating an entity by using external websites.  I have a feeling that you do not have to go off of the main website to have an entity created.

Is there anything valid in this concept/video?  (https://goo.gl/CNe7qD) The concept focuses on creating branded pages on properties owned by Google and various other well known websites.

My main concern is whether this is something I should do for our website or if just doing the little bit of social marketing we are doing is fine.

Thanks for the response Bronn.

While I am not sure what a PBN is, it sounds like it is outside Terms of Service.  I am trying to avoid anything that will harm our website so it doesn't sound like something for us.

The video seemed within Terms of Service/Webmaster Guidelines though so I am not sure if they are related.

Is there anyone who can reassure me that this process described is within Google Webmaster Guidelines?