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So almost everyone here has talked about the marvel (for a small business like me, at least) that is HARO.  Recently, I was quoted in a story that was written by the Associated Press, by responding to a HARO inquiry.  (story resides on their site here in case you want to look). So looking at it with a critical mindset, is this a glorified press release at this point (the thing shows up virtually everywhere since after all, it was written by the AP). Should I be expecting any SEO help from this?