My experience is that it works well to generate the specific XML sitemap formats, meta news keywords tags, and the Editor's Picks RSS feed. These can be a pain to do if you're not a web developer, so it's a fair price for the automation. It goes particularly deep on the various news sitemap options. I've had no trouble using it or walking clients through the basics.
It won't organize any of the details you need to get into Google News however (site URL structure, frequency of news publishing, multiple author requirements, etc).
Cheers,
Matthew
