Welcome to the Q&A Forum

Those have been my main thoughts aswell. And you guys responses seem to agree with that. Thank you for your contribution!

Hi,

I work for an e-commerce company in the fashion sector. As you probably know/can guess it is very popular for bloggers and other influencers to link to our products. But the problem is that our products often have a lifespan of only 2-3 months before they expire.

Is the best solution to do a 301-redirect to the closest category page for expiring product pages? To make sure we don't lose these links to 404-pages.

Or are there any other good solutions popular among e-commerce companys?

Thanks for taking your time!