My site sells products (+1000s) and we have a few pages about how-to's, tips, etc. But when you search for keywords that are relevant to the products, the guides show up as search results.
For example, if we search for "red widgets", the page for "how to make widgets" shows in the SERP and not the "red widgets" product page.
This doesn't make sense when most of the search results go to our guides and not to the product pages. How can I change this? Do I permanent remove these guides? Or rename the title, description? My guess is that other sites have linked to these guides so they are making our site more of a "guide" site as opposed to the products we sell.
Any advice/recommended would be appreciated.