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1. Can anyone recommend a good SEO Submission Service? Or do you not recommend using them? 2. What do you think is a better way to build links? Directory listings or place ads on blog sites? Each post a blogger post would have the ad link. Thoughts?

Ok so maybe not ask for "forgiveness" because I am not sure what we did to get penalized. I believe our site is being penalized 1. most of our usual keywords are not ranked in their usual placements in the search results. 2. some of our keywords are listing the wrong pages as search results and 3. our search results are landing on pages 8 or 9 on Google (not 2 or 3 as before). This is an ecommerce site. How do we figure out what trigger the penalty (if at all) and how do we fix it so that we can get our ranking back (is that even possible)? Please advise - much help is needed!

My site sells products (+1000s) and we have a few pages about how-to's, tips, etc. But when you search for keywords that are relevant to the products, the guides show up as search results. For example, if we search for "red widgets", the page for "how to make widgets" shows in the SERP and not the "red widgets" product page. This doesn't make sense when most of the search results go to our guides and not to the product pages. How can I change this? Do I permanent remove these guides? Or rename the title, description? My guess is that other sites have linked to these guides so they are making our site more of a "guide" site as opposed to the products we sell. Any advice/recommended would be appreciated.