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Greetings Mozzers,

I'm working on some Google+ profiles currently and have one interesting case where I'd like some advice.  The name of one of my clients' web addresses, company name, and Google+/Google Local verified local business names all reflect the same thing.

[Name] Surgical Associates

However, on Google+ it looks like it has a limited number of characters so it reads:

[Name] Surgical Ass...

How important is it to keep the name identical to everything else on the web? Could I get away with just changing the name on Google+ to [Name] Surgical

I appreciate in advice on this matter and what would occur if I changed it here. Thanks.

Hey Niall,

I'm going through the same issue at the moment. You are currently receiving the 302 warning because Rogerbot does not read secure pages. I am working with the understanding that the moz team is adding this ability to Rogerbot in the near future and SEOmoz will be able to track secure pages. Using https throughout all pages does add load time (not considerably) and we do know that any addition to load time can have an effect on your SEO ranking. I would encourage limiting the amount of secure pages as much as possible and prominently placing your SSL badge within the sidebar of your site in order to inform users that you do have a solid SSL.

I've run in to the same issue with a few of our clients as well, I don't really think it's anything wrong with OSE but moreso an indication that your competition has a history of acquiring bad links. For example, one of our clients' competitors has over 500 links from foreign language websites and they are a local furniture store in Texas. I've begun to use OSE as more of a profile builder for link building as well as a research tool for my competitor's anchor text.

Hey CsmBill,

I would say the 2nd option is better because it is easier for visitors.  Even if your keyword was "hr outsourcing solutions" the SEO impact of your url have been decreasing, to my knowledge. Especially when the url starts getting longer and longer because of it.

Remember, Google wants things easier for searchers and if the url structure is something easy and makes sense structure-wise, then it will look favorable.

Greetings Mozzers,

I have read that interacting on blogs in a natural way is good for building relationships as well as earning links.  This is what I'd like to do, however what is the best way to find blogs to start doing this for different industries?

Google [industry blogs]? Go to competitors and look at their link profiles to see if there are blogs they are on?

Whats a good way to start this method?

All the advice/clarification would be outstanding!

Hey Dana,

Thanks for the response.  So basically what saying is that if it isn't in the immediate authored content area (such as href="https://plus.google.com/104609087715575652977" rel="publisher"/> in the section) then it should be rel=publisher.  However, rel=author should be on authored content like the blogs and articles and press releases. This would be shown as "Authored by [Individual Name]" linking the name to the personal Google+ profile, Right?

Also, in doing rel=author /rel=publisher,  only "rel=author" translates into the Google+ head shot profile picture in search results, but rel="publisher" will list the company Google+ profile information?

Thanks again for all the responses!

Well thanks for clarifying