I'm trying to optimize my home page and need to add external links. I'm planning to link to other authoritative sites. Should they be follow or no follow links?
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When using external links for onsite optimization, should they be follow or nofollow links?
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How to NOT keyword stuff in long form content
My homepage has an authoritative guide with long form content. As a result, my main keyword is mentioned 40+ times. It's not forced, but natural, and the frequency of it is a function of the length of the article.
Is that okay? Any suggestions or advise?